Director, Audience Strategy

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA.

Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

Media always starts with an audience. Audience Design is the intersection of Strategy, Data & Tech applied to drive growth on behalf of our clients and their brands. With the power of Epsilon Identity at the center, we can unleash these capabilities at massive scale at Publicis Groupe. Our team is a mix of researchers, strategists and technology experts and consultants.

The Director, Audience Strategy will support internal agencies and clients by leveraging data and analytics to drive audience strategy, deliver actionable insights, and enhance targeting efforts. This role will require strong analytical skills, data fluency, and collaboration with cross-functional teams. The ideal candidate will have experience in media, creative, content, and/or analytics disciplines. Knowledge of research techniques and segmentation techniques are critical.

Candidates should also have applied knowledge of commonly used advertising technology.

• Connect a sound audience strategy to client marketing technology and solutions to drive a more efficient and effective approach
• Share knowledge with client and internal teams regarding audience insights and results to impact business needs, translating direction and strategies for all inter-agency teams, including media, creative, experience and CRM,
• Understand how identity technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy - understand the opportunities and limitations)
• Partner with internal Activation teams to support media activation for audience targeting
• Has a keen ability to validate growth audience thinking, inlcuding data minding & hypothesis testing
• Ability to ingest client segmentations and partner with Data Architecture team to recreate/build in our internal tools
• Has strong knowledge of internal resources, who to go to to solve problems & can identify needs that may require custom solutions
• Provide thought leadership regarding audience-led capabilities, strategy, and DCO to the industry and senior marketing clients
• Build client and industry presentation materials and present to director, VP, and C-suite level clients with a clear storyline that addresses client business needs

• Demonstrated business acumen and a track record of success in the media services profession
• Strategic thinker, seeing the bigger picture, with ability to analyze everything and think critically when solving problems to come up with unconventional solutions
• Previous leadership and team management
• Ability to build great relationships with clients, vendors, and reps
• Serve as a mentor and thought leader to a team of managers and analysts, and be willing to share knowledge and teach expertise to members of the team within analytics and other cross-functional teams.
• Manages team independently
• Owns client business-related decisions, with input where necessary

• Accountable for Associate Director, Manager, and Associate level deliverables
• Showcases the ability to manage & mentor others
• Accountable for onboarding and team readiness
• Inspires growth and innovation

• 8+ years of Digital Media Planning, Buying, and Management experience in progressive levels of responsibility
• 5+ years managing multiple director reports
• Familiarity with data visualization using…