Sr. Director Quantitative Insights - Global Tracking

Senior Director, Tracking & Measurement

This role is to be based near one of our offices in New York City, Los Angeles, Oakland or Austin.

We drive intelligent growth for ambitious businesses and leading brands.

Customer understanding is more potent and drives greater value when insights go to work directly within marketing and experience priorities. To give our clients that advantage, we put an insights-driven operating system at the core of our design, go-to-market and digital experience solutions.

Material clients make smarter growth choices because they can see clearly how and when to take the shots that count. Together, we connect consumer intelligence with customer demand generation to build lasting, profitable relationships.

We are seeking a Senior Director to join our Tracking & Measurement practice. In this role, you will combine analytical depth with creative problem-solving to help Fortune 500 clients make confident, future-focused decisions that drive measurable growth.

As a senior leader on our team, you will partner across accounts and practices and sectors to deliver unified, intelligence-led strategies. You will bring structure to complex challenges and clarity to cross‑functional teams while shaping narratives, frameworks, and roadmaps that unlock new sources of growth.

• Lead multiple high‑stakes client engagements simultaneously, acting as a trusted thought partner from C‑suite to emerging leaders.
• Frame complex business challenges and transform them into actionable growth plans powered by data, foresight, and creativity across multiple sectors.
• Develop account vision and strategy at the highest levels, driving execution in partnership with cross‑functional teams.
• Actively participate in business development, pitching and winning new business through strategy‑led and analytics‑enabled solutions.

• Synthesize diverse data sources from research and analytics to foresight and behavioral science into compelling narratives and growth roadmaps.
• Partner with Market Intelligence, Analytics, and Channel Strategy teams to link insights to performance metrics and strategic recommendations.
• Connect customer, culture, and category signals to surface new opportunities and drive measurable business impact.

• Build and maintain trusted relationships with senior client partners, influencing decision‑making through clarity, confidence, and commercial acumen.
• Lead client presentations and facilitate collaborative workshops that inspire alignment and drive action.
• Deliver consistent best‑in‑class experiences through clear communication, responsive service, and outcome‑focused engagement.
• Foster meaningful organic growth through ongoing relationships and repeat business.

• Mentor and coach Associates through Directors, creating development roadmaps and fostering an inspiring, growth‑oriented environment.
• Strengthen strategic thinking and delivery excellence across the team through training, feedback, and hands‑on collaboration.
• Lead problem‑solving efforts with anticipation of roadblocks, providing guidance and creating opportunities for team initiative.
• Contribute to the development of new Material products and standardized methodologies.

• Curious and Integrative: You connect signals across culture, category, and customer to surface new opportunities.
• Adaptive and Agile: You move fluidly between strategy, storytelling, and activation, working at the intersection of creativity and commerce.
• Collaborative and Constructive: You partner across practices to deliver unified strategies with measurable outcomes.
• Bold yet Grounded: You push thinking beyond the expected while anchoring recommendations in evidence and ROI.
• Committed to Continuous Improvement: You leverage AI‑enabled tools, codified methods, and agile workflows to drive smarter, faster impact.

• 10+ years of professional experience in strategy, insights, research, or analytics, with a proven track record in both B2B and B2C contexts.
• Demonstrate…