Vice President Director, Media Investment

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

As VP/Director, Cross Channel Investments
, you will provide investment leadership across all paid media channels, including but not limited to TV, OOH, video, audio, social, search, display, and influencer. In this role, you will manage the channel investment teams to ensure a consistent go-to-market approach and create synergies with our Media Strategy and Data and Analytics teams to exceed campaign KPIs.

To help with this, we’re looking for an outstanding VP/Director – someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business.

Sound like you? Read on.

We are seeking a leader who will bring an innovative approach to tactical planning and buying, endless curiosity to identify new opportunities and an ability to achieve greater value through strong partner negotiations and relationships. You will be able to speak fluently to channel buying tactics; often acting as a representative of the full media investment team to clients and the marketplace.

• Partner with the marketplace, build relationships, and support channel negotiations as needed
• Establish and maintain strong partnerships with relevant media partners in the media ecosystem (i.e. Google, Facebook, Amazon, etc.)
• Oversee the work of multiple channel specialists, managing workflow, QA process, providing strategic guidance and oversight and ensuring operational excellence across all stages of tactical planning and buying
• Serve as a central point of contact for clients and internal teams for the client investment portfolio.
• Speak fluently to multiple media channels, calling on deep expertise from activating one or more channels.
• Work alongside client finance partners to determine how best to spend their media dollars to drive outcomes.
• Bring innovative solutions and out of the box thinking to partners and clients.
• Provide thought leadership on media marketplace evolution, ensuring delivery of strong point of view and industry knowledge
• Manage and maintain relationships with internal practice leads and full investment team
• Serve as champion of bespoke agency solutions and offerings to evolve client relationship
• Be a leader through strength and stability -- functioning as a point of escalation for clients and team members as needed.
• The role reports to SVP, Investments

• Lead tactical plan development and recommendations, ensuring cross channel and channel tactical recommendations ladder up to the media strategy and are backed up by industry trends, competitive and media insights
• Partner with channel teams in the creation, distribution and evaluation of RFPs in the marketplace
• Partner with channel teams to assess proposals and negotiate pricing, added value and more
• Create and lead channel teams on a holistic media plan and flow chart by partner with associated details (flighting, placements, targeting, cost, etc.)
• Lead cross-channel budget shift decisioning and recommendations
• Lead on-going budget management across channels to maximize profitability and exceed client goals
• Oversee total dollars in market, monitoring pacing and navigating over and underspends by channel, and performance cross channel
• Establish processes, where…