Vice President of Sales, Consumer Products

POSITION TITLE
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Vice President of Sales, Consumer Products

REPORTS TO
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General Manager, Consumer Products

The Vice President of Sales will define and lead the end-to-end commercial strategy for the Consumer Products portfolio:
Derma E and Thinksun, across the U.S. and Canada. This executive is accountable for accelerating profitable growth, expanding strategic distribution, and strengthening high-impact partnerships across Mass, Beauty, Natural, Club, and FDM channels. This role requires a dynamic, growth-oriented leader who can translate strategic vision into disciplined execution, scaling brands in highly competitive beauty categories while driving sustainable revenue and margin expansion.

• Own full commercial P&L across retail channels (excluding Amazon and ), including revenue, gross margin, trade spend, and sell-through performance.
• Develop and execute annual and 3YP sales strategies aligned with brand and financial objectives.
• Lead annual planning, forecasting, and budget allocation processes; adjust plans dynamically to exceed targets.
• Define channel strategy (Mass, Beauty, Natural, Club) in collaboration with digital counterpart to maximize portfolio growth and profitability.
• Identify white space opportunities for distribution expansion and assortment optimization.

• Serve as executive lead for key retail partnerships and broker relationships.
• Negotiate strategic agreements including pricing architecture, promotional support, assortment expansion, and shelf positioning.
• Build multi-year joint business plans with priority accounts to drive incremental growth.
• Own promotional and trade strategy, ensuring disciplined ROI and margin optimization.
• Oversee deduction management and trade compliance in partnership with Finance.
• Manage WOS and inventory levels with key retail partners and distributors to ensure inventory availability.

• Drive visibility to revenue, sell-through and key KPIs through weekly reviews, ongoing reporting and Board materials.
• Regularly analyze POS, market share, and competitive activity to assess the health of the business.
• Partner with Data & Finance to elevate forecasting models, dashboard reporting, and KPI tracking.
• Translate insights into actionable growth plans across assortment, pricing, promotion, and placement.

• Lead and develop a high-performing sales organization, channel leads, field team, analyst, and broker networks.
• Establish clear KPIs, accountability structures, and performance management processes.
• Serve as the retail commercial leader cross-functionally, influencing Marketing, Operations, Supply Chain, Finance, and Product Development.
• Champion a culture of ownership, urgency, and data-driven decision-making.

• Bachelor's degree required
• 10+ years of progressive beauty sales leadership experience in National Accounts (skincare required)
• Deep omni channel experience across Mass, Beauty, and Natural retailers (Target, Walmart, Ulta strongly preferred)
• Entrepreneurial mindset with a bias for action, speed in decision-making, and comfort operating in a fast-growth environment
• Proven P&L ownership and trade investment management experience
• Strong negotiation expertise with large national retailers
• Demonstrated ability to scale distribution, improve velocity, and expand market share
• Advanced analytical capabilities with experience leveraging POS and market data
• Exceptional executive presence and ability to influence senior leadership and retail partners

Topix Skin Health is a leading skin care company dedicated to developing and delivering highly effective and innovative skin care solutions. Our portfolio of brands focuses on enhancing consumers' skin health and wellness through dermatologist-supported science, clean formulations, and efficacious ingredient combinations. As innovators, leaders, and visionaries in the skin care industry, we have a strong foundation in advancing science, medicine, and technology, resulting in breakthrough products that promote skin health.

Derma E is a clinically driven, dermatologist-recommended skincare brand rooted in clean, results focused formulations that deliver visible results at accessible price points. The brand combines proven actives with conscious ingredients, making high-performance skincare approachable across Mass, Beauty, and Natural channels.

Thinksun is a mineral-based sun care brand known for its clean, reef-safe formulas and strong credibility in the natural channel. Trusted by moms for babies and beyond, the brand has been the #1 baby sunscreen on Amazon for six consecutive years, delivering high-performing SPF solutions for health-conscious, ingredient-aware families.