Account Supervisor, Consumer Brands

Company Description At MSL, we’re on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We’re proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we’re looking for passionate creators and storytellers who want to do the same.

But it’s not just our work (and the awards we win for it) that energizes us, it’s who we are as a team. A team of powerhouse professionals that is driven by three core values:
Leading, Learning and Loving. A team that has ranked us a “Best Place to Work” in the industry year over year.

Overview What we’re looking for:
Account Supervisor for MSL’s Consumer Brands practice in NYC.

What you’ll do As an integral member of the team, this Account Supervisor will be responsible for the development and execution of PR plans and leading day-to-day account activities for iconic brands. If you thrive in a fast‑paced environment and are excited to drive creative thinking for campaigns and influence, we want you on the team. You should have a passion for all things influence and social and be able to work in an integrated model with our agency partners.

Details are important, and you should be able to develop and oversee budgets and have on‑point project management skills. You will be comfortable leading projects, delegating work and direction to junior team members, and be a day‑to‑day client lead. If you have a pulse on what is happening in culture and a desire to influence conversations that lead to behavior change, than this is the place for you.

We offer a collaborative and creative environment that celebrates innovation and pushes you and our clients out of their comfort zones.

• Develop strategy and lead execution of influence‑driven PR plans and management of day‑to‑day client activities for iconic CPG brands
• Write creative, insight‑driven programs that deliver on the PR / influencer strategy; fluent in social strategy and social platform execution
• Lead the team in executing PR plans and day‑to‑day client activities including client calls, developing call reports, and project timelines
• Execute influence programs including influencer identification, brief development, social captions, visual direction, and content review
• Support negotiations and contracts for influencers; manage talent agency
• Write and/or oversee strong media and consumer‑facing materials including persuasive pitch letters, press releases, fact sheets, spokesperson bios, web copy, etc.
• Build relationships with editors and producers covering consumer product goods to pitch stories and secure placements
• Manage event execution logistics including vendor coordination, run of show document creation, real‑time results management, and budget management
• Provide support to the overall financial and administrative management of the team including managing monthly client billing, maintaining account trackers, invoicing and budget trackers
• Nimbly conduct research for plan creation, including independent desktop research as well as collaboration with in‑house research/culture team on larger research initiatives
• Support Vice President on day‑to‑day client and program management, including leading client meetings and calls, internal team management and promotion of best‑in‑class work
• Manage and mentor team and direct reports, supporting their skill and career growth

• BA/BS Degree in a related field
• 5+ years’ experience in Public Relations in the consumer practice of an agency; experience with CPG products, consumer health, personal care, and sustainability is a plus
• Creative thinker with a pulse on what is happening in culture; shares a passion for bringing forward‑looking ideas to the team and client
• Flexibility/versatility to tackle different tasks throughout the day and pivot with little or no warning based on client needs
• Excellent writing skills are essential to this position, as well as great attention to detail, organization, multi‑tasking, and proactivity
• Strong verbal communication…