Group Account Supervisor

Company description

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”

The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what?

This is dumb.’ Damn straight.”

The Group Account Supervisor role is the brand champion. Provides strategic input, tactical planning and direction on multiple or large-scale assigned accounts. Has direct management responsibilities: supervises junior account staff to implement plans in a timely, effective, and profitable manner. Builds and maintains positive, lasting client relationships with multiple or mid-level clients. Ensures high quality agency output.

Agency Operations

• Drives the process and details, and develops tactical plans. Forecasts budgets.
• Finances:
  Develops and administers clients’ budgets based on accurate estimating and tracking of hours, out-of-pocket expenses, and reconciliation against estimates.
• Raises client awareness as to when changes in client direction affect estimates.
• Thorough knowledge of contract and its implications.
• Sound decision making regarding hours dedicated to jobs, what to prioritize.
• Thorough knowledge of all basic financial tools necessary to account management.
• Contributes to the revenue and forecasts of the brand.
• Trouble shoot:
  Solution oriented. Knows when things might get off track in agency operations.
• Uses experience and judgment to proactively solve for potential problems before they get too big.
• Ability to solve client issues, independently moderate conflicts and influence management decisions
• Leadership:
  Takes on wider, informal leadership responsibilities within the agency. Exhibits strong leadership internally and externally. Exhibits solid judgment.
• Management: team leader, provides clear and fair direction & feedback to junior account staff

Knowledge

• Deep, expert understanding of the therapeutic category, the audience and multiple channels.
• Basic knowledge of at least one other category, and another audience
• Continuously learning technology
• Demonstrates and applies extensive and expert knowledge of assigned brands, including relevant clinical data behind promotional messages
• Successfully serves as point of authority and/or source of advice for therapeutic area. Proactively identifies opportunities based on the market.
• Ensures team adherence to agency process. Identifies issues and leads problem resolution

Strategy

Vision:

• Develops communication objectives & strategies (e.g. marketing/ brand platform briefs). Has the ability to see the big picture and identify the key/broad issues while still driving the process and details.
• Is able to address strategic marketing issues and propose viable solutions.
• Demonstrates and communicates a clear expert POV as marketing partner to clients

Planning:

• High-level analysis of category, research, and competitive data. Analyzes and extracts findings/issues from all available marketing data. Active in strategic development
• Demonstrates passion for the brand

Tactics and Execution

• Develops marketing/ brand platform briefs). Owns the agency…