Senior Director Marketing Strategy

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose.

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge:
Great Company, Great Culture, Great Rewards and Great Careers.

Location: This is a hybrid role, with an onsite presence of 3 days per week at our Chevy Chase, MD, NYC, NY, or Chicago, IL office.

Reports To: Head of Marketing Transformation & Operations

The Senior Director of Growth & Marketing Strategy will serve as the organization's expert in customer understanding, leading all efforts related to customer segmentation, market research, strategic insights, and strategic focus areas for the organization. This role is critical in setting the growth agenda & blueprint into actionable strategies that inform marketing programs, product development, and business decisions across the organization.

The ideal candidate will combine analytical capabilities with strategic thinking to uncover meaningful insights that drive customer acquisition, retention, and lifetime value.

• Design and maintain the company's customer segmentation framework, defining key audience segments based on behavioral, demographic, psychographic, and firmographic data

• Build inputs & alignment with the enterprise partners who will leverage this work beyond marketing

• Lead the development of detailed audience personas that bring segments to life and guide marketing messaging, channel strategy, and product positioning

• Identify and prioritize high-value customer segments and emerging audience opportunities that align with business growth objectives

• Partner with Product, Sales, and Customer Success teams to ensure segmentation insights inform go-to-market strategies and product roadmaps

• Lead insights that permeate the entire GEICO enterprise & new areas to grow

• Take ownership of ambiguous, high-priority strategic challenges identified by leadership (e.g., "declining engagement in key segments," "need to enter new market," "optimize customer acquisition costs"), defining the problem, developing hypotheses, and driving end-to-end solutions

• Lead cross-functional strategic initiatives from problem identification through research, analysis, recommendation development, and implementation planning

• Design and execute strategic projects with minimal direction, including defining scope, building workplans, identifying required resources, and managing timelines

• Synthesize complex, multi-faceted business problems into structured frameworks and actionable work streams

• Serve as the "go-to" strategic resource for leadership when facing new business challenges, competitive threats, or growth opportunities that require deep analysis and creative problem-solving

• Build business cases and strategic recommendations for new market entries, product launches, partnership opportunities, or significant pivots in marketing strategy

• Identify gaps in organizational knowledge or capabilities and proactively develop solutions, whether through research, external partnerships, or internal process development

• Drive consensus and alignment across stakeholders with competing priorities, navigating organizational complexity to move strategic initiatives forward

• Establish success metrics and measurement frameworks for strategic initiatives, and track progress against goals

• Serve as the voice of the customer across the organization, ensuring customer insights inform strategy across Marketing, Product, Sales, and Customer Success

• Responsible for annual planning & key focus areas that cross functional partners will execute against

• Use customer insights to influence and inform the customer experience from end-to-end

• Partner with Product & Customer Marketing leadership to align segmentation and insights with messaging, positioning, and campaign strategies

• Present research findings and strategic recommendations to executive leadership and board members

• Build strong relationships with external research partners, agencies, and vendors to augment internal capabilities

• Build and lead a high-performing team of strategists, researchers, and analysts

• Support Marketing Managers within the organization that enable programs to realize their highest potential

• Mentor team members and foster a culture of curiosity, rigor, and continuous learning

• Establish processes and best practices for research execution, insight generation, and knowledge sharing

• 15+ years of experience in marketing strategy, market research, customer insights, or related analytical roles

• 10+ years of people management…