Associate Director, Media Activation at IPG Mediabrands , NY

Associate Director, Media Activation job at IPG Mediabrands. New York, NY.

Orion Worldwide is a global media company that generates value for our business partners. As the industry has evolved over the past two decades, so have we — expanding our global reach and product offering to deliver value for the world’s best brands, across nearly every category. The very best ideas are developed by people with diversity of background, thought and experience working together to develop customized solutions that best address our partners’ needs.

A five-time winner of “Most Inclusive Climate” at the IPG Inclusion Awards, we scale our recruiting efforts beyond the traditional advertising candidate pool to find people who possess the passion, innovative thinking and collaborative skills needed to achieve our business goals and assist in cultivating a culture in which we can all be proud.

The Associate Director, Media Activation is a high level media specialist role at Orion, requiring knowledge in Video, Digital and Radio. The role involves strong leadership and managerial skills. Direct reports include Managers, Sr. Negotiators, Negotiators and Assistant Negotiators assigned to account portfolio. The Associate Director (AD) will assist VP & Director as a primary liaison with partner agencies, clients and external media representatives to ensure accounts are proactively managed.

This individual will develop network and brand budgets, negotiate with key media partners, and oversee campaign results to accomplish client objectives and strategies. The AD will be responsible for taking an active role in the general management of the Media Activation team and contribute to the agency in terms of identifying best practices, marketplace observations and new opportunities.

• Represent Orion Media as a Senior lead at meetings and events
• Act as key contact with AOR Media Investment, Media Planning, Account Strategy and Traffic teams to gain confidence and demonstrate value
• Proactively seek new opportunities to improve performance and share ideas with internal team(s) and client(s) to grow client business
• Billing penetration and financial reporting assistance
• Oversee negotiations with media partners to secure optimal schedule for campaigns
• Provide partner recommendations and justification designed to deliver on client KPI's to clients, media strategists and investment teams
• Manage partnership deliverables and expectations with clients
• Provide Media Activation support for new business pitches
• Oversee, manage, and mentor a team while supporting and building a positive team environment promoting enthusiasm and encouraging strategic thinking - build corporate culture
• Work cross-functionally across multiple departments at various organizational levels
• Evaluate project requests and determining how to most effectively proceed in order to meet client needs, oversee and manage staff workload to monitor/meet deadlines
• Collaborate internally with Media Investment, Client Strategy, Operations and Finance teams to ensure optimal way of working
• Develop marketplace forecasting
• Oversee the development of buy data analysis to craft pricing comparisons
• Manage and oversee campaigns from pre-buy to invoicing
• Utilize Media Ocean (MBOX) and other systems to compile account-specific/historical reports
• Strategically use media research tools (eg: Nielsen) for buy development and trend analysis
• Work to grow and develop the team through direct management and consistent, clear performance feedback
• Ensure team has received all tools and training to excel in their roles
• Assist team with conflict resolution with media partners, agencies, internally as needed
• Create onboarding plans for junior staff in partnership with Director & VP

• 6-8+ years of buying Video, Digital and Radio with Media Company or experience within the Media Industry. Experience in negotiating upfront, scatter and opportunistic buys
• Proven leadership ability and/or previous experience managing a staff
• Excellent written, verbal communication and presentation skills
• Proven superior customer service skills
• Proven ability to develop…