President & CEO

The Advertising Research Foundation (ARF) stands at the center of one of the most dynamic, complex, and rapidly evolving industries in the world. For nearly 90 years, the ARF has been the trusted authority advancing the science, practice, and impact of advertising and marketing.

The next President & CEO will not simply steward an institution—they will have a front seat at the table that leads the industry forward. This pivotal moment calls for a bold, forward‑thinking leader who can inspire change, unify diverse stakeholders, and accelerate innovation across the marketing ecosystem.

This is a defining moment for the ARF and for the advertising, marketing, media, and research/data industries more broadly. Media fragmentation, increased data capture, the rise of platforms, and new technologies like AI have created both unprecedented disruption and enormous opportunity. The next leader must bring vision, energy, and gravitas to help the industry navigate—and lead—through this transformation. The President & CEO serves as a key convener, champion, and catalyst, bringing together a diverse and influential set of stakeholders with differing priorities, and aligning them around shared progress in the industry.

The ARF brings together the leading minds across advertisers, agencies, media, ad tech, top universities, and research to advance the scientific practice of marketing through rigorous, unbiased insights and shared standards. Through its unique cross‑industry network, the ARF transforms emerging challenges into actionable knowledge that drives better decision‑making and measurable impact. Its portfolio includes the Marketing Science Institute (MSI), which connects top academics and practitioners to pioneer advances in marketing research, and the Coalition for Innovative Media Measurement (CIMM), which unites industry leaders to accelerate innovation and set standards in a rapidly evolving measurement landscape.

• Shaping the Future of the Industry in a Rapidly Changing Landscape
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  Boldly advance the ARF as the defining force in the future of the industry – shaping priorities, inspiring what comes next, and broadening its influence and impact across a transformative landscape.
• Driving Membership Expansion and Value
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  Broaden and deepen the ARF’s reach by expanding into new verticals and subject domains. Make the ARF an indispensable partner for its members.
• Transforming Insight Delivery to Maximize Strategic Value
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  Grow and innovate the ARF research delivery to increase engagement for members and the industry.
• Strengthening Financial Resilience and Strategic Flexibility
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  Architect a forward‑looking, diversified business model that enables sustained investment and growth amid shifting dynamics.

The ARF President & CEO serves as an ex‑officio member of the ARF Board and acts as a central force in shaping and advancing strategic direction and aligning governance with execution. Reporting to the role is a high‑impact leadership team spanning finance, growth, research, digital marketing, and key initiatives, including DASH, MSI, and CIMM. Together, the President & CEO and leadership team amplify ARF’s influence across the industry—engaging leading organizations, cultivating new membership, and strengthening the partnerships and networks that drive innovation and progress.

• Set and advance a bold strategic agenda that positions the ARF at the forefront of industry transformation.
• Expand reach, influence, and membership by accelerating growth across new sectors and audiences.
• Catalyze innovation across the enterprise, delivering cutting‑edge approaches in research, programming, and delivery models.

• Drive high performance operations at scale with rigor, accountability, and agility.
• Build a resilient, diversified financial business model that fuels long‑term investment and impact.
• Cultivate a high‑performing, world‑class team aligned around performance, collaboration, and purpose.

• Activate strategic board partnership to advance mission and strategic…