General Manager

Location: Cedar Knolls

General Manager | Iron Culture Fitness

Reports to:

Ownership / Executive Leadership Role Summary The General Manager (GM) is the business owner of the Iron Culture club. This role owns the full P&L, drives aggressive revenue growth, and builds a high-performance culture rooted in accountability, sales excellence, and a premium member experience.

The GM is responsible for membership growth, personal training revenue, retention, and total profitability. This leader builds a culture where metrics matter, people are developed, and the club wins together. This is a "lead-from-the-front" position; the GM is expected to actively engage in the sales process to drive results.

Essential Duties & Responsibilities Business & Revenue Leadership Own and deliver club P&L performance:
Manage membership sales, PT revenue, retail, and ancillary income.

Strategic Execution:
Develop and execute strategies to drive net member gain and increase average revenue per member.

KPI Accountability:
Set, track, and hold the team accountable to daily/weekly KPIs, including close rates, assessments booked, and payroll margins.

Sales & Growth Execution Active Sales Participation:
Actively sell alongside team members. Conduct tours, handle lead follow-up, and close deals personally as needed to ensure the club hits its monthly targets.

Sales-First Culture:
Lead a high-energy sales environment across the entire club.

Coaching & Discipline:
Personally coach managers on lead management, consultative selling, and pipeline discipline.

Demand Generation:
Drive local marketing, corporate partnerships, and community outreach to generate high-quality leads.

People Leadership & Accountability Talent Management:
Recruit, train, and develop top-tier talent for the Front Desk, Sales, and Personal Training departments.

Performance Rhythms:
Establish clear goals and conduct weekly business reviews to ensure every department is on track.

Mentorship:
Identify and develop future leaders within the organization through consistent one-on-one coaching.

Member Experience & Retention End-to-End Journey:
Own the member experience from the first visit to long-term loyalty.

Premium Environment:
Ensure a welcoming, community-driven, and "results-first" club atmosphere.

Retention Strategies:
Implement engagement programs and events to reduce attrition and increase member lifetime value.

Operations & Financial Management Facility Excellence:
Oversee equipment upkeep, cleanliness, safety, and compliance to maintain Iron Culture’s premium brand standards.

Budgetary Control:
Manage payroll and operating expenses to maximize profitability without compromising the member experience.

SOP Execution:
Ensure all standard operating procedures and safety protocols are followed consistently.

Qualifications

Required:

Experience:

3–5+ years of management experience in fitness, hospitality, or high-end retail.

Leadership: 2–4+ years leading teams of 5–20+ employees with measurable performance outcomes.

Sales Mastery:
Proven track record of personally driving sales and managing a high-volume sales pipeline.

Business Acumen:
Strong understanding of P&L management and KPI-driven decision-making.

Certs: CPR/AED certification (or willingness to obtain);
Personal Training certification (or willingness to obtain within 90 days).Preferred:

Bachelor’s Degree in Business, Sports Management, or a related field.

Experience scaling a high-growth fitness brand or service-based business.

Expert-level familiarity with CRM systems and KPI dashboards.

Physical & Environmental Requirements Ability to work peak business hours, including evenings and weekends.

Prolonged standing and walking on the club floor to engage with members and staff.

Ability to lift up to 50 lbs.

Why Iron Culture?

Growth:
Opportunity to lead a premium, fast-growing brand.

Ownership:
Full autonomy over business performance and team building.

Impact:
Build a best-in-class community where results and culture are the priority.

Required Skills & Prerequisites The requirements listed below are representative of the knowledge, skill, and/or ability required:

Problem Solving

Skills:

o Identifying and resolving problems in a timely manner;o Gathering and…