Associate Director, Paid Social

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

We are seeking a Social Media Associate Director with experience in campaign management, is a vocal and engaged leader on their client and functional teams and have shown the ability to carry out strategy through structuring and planning. Associate Directors are direct managers of the Social Supervisors and oversee the holistic team members on their account, taking responsibility, along with the account Supervisors for guiding their growth.

Associate Directors own the Social function on their book of clients and assist in leading the function for their region. This includes developing overall paid media strategy, helping to grow the client’s business through additional Social channels and ensuring team execution meets and exceeds client expectations.

We want an individual that is accountable for all aspects of the plan and has the ability to flag and elevate concerns appropriately to upper management.

We value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy.

If you’re reading this, we want to talk to you about joining our team as an Associate Director. Your responsibilities will include:

• Determine how to use Social resources most efficiently
• Effectively manage and lead all Social team members on particular client team(s)
• Identify training and development needs of client team and broader functional team
• Build training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teams
• Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used
• Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
• Lead hiring process for Social team members on their client team
• Oversight for on-boarding new clients within their office location
• Ensure integration with other functional teams

• Determine how to increase and expand paid media services for their clients for any objective depending on client KPI
• Help identify and test new channels and products, highlighting results and sharing across organization and externally
• Ensure Social strategy aligns with client’s overall business goals and merchandise impact
• Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process

Broader agency responsibilities, related to one or more of the following:

• Practice Development
• Product & Service Development
• Partner Relations

• Owns Social portion of new hire training and onboarding, including:
• Coordination with HR
• Ensure all materials are up-to-date and all trainings have presenters
• Coaches and evaluates presenters to make sure they are effective
• Determines new trainings that need to be developed and trainings that should be updated, conducts surveys and focus groups to maximize effectiveness
• Develops and provides feedback for onboarding process
• Develops and ensures certification exams are effective
• Leads roll‑out and adoption plan for new processes, strategies, etc. developed across client teams
• Identifies and develops new processes, strategies, frameworks, etc.
• Meets with client teams regularly to identify new management approaches, processes, optimization techniques, etc. to determine if appropriate to leverage across…