Promotional and Apparel Product Development Manager - Merch

On-site to Hybrid, $70,000 - $95,000

A to Z Media, founded in 1994, is a family-owned company specializing in CD, DVD, and vinyl manufacturing services. For over 30 years, we have delivered exceptional customer service, high-quality products, and competitive pricing to a global clientele. We work closely with clients to provide bespoke manufacturing solutions, including special printing, packaging, production, and logistical support. Our clients range from indie labels and branding agencies to distributors and Fortune 500 companies.

At A to Z Media, we pride ourselves on being a true partner in bringing creative visions to life.

A to Z Media is looking for a Merch Product Development Manager focusing on Promotional Merchandise & Apparel. The Merchandise Manager will lead the merchandise department and is responsible for creating, managing, and optimizing merchandise options and programs for a roster of clients. This role combines strategic oversight with hands‑on team leadership to drive revenue, ensure timely execution, and maintain brand alignment across all merchandise touchpoints—from design to delivery.

The ideal candidate brings a deep understanding of music culture and operations, with strong leadership capabilities to manage a high‑performing, creative, and logistics-driven team. We are looking for someone who is self‑motivated, takes proactive steps to move projects forward, and is collaborative in nature. The candidate must have a 'can do' attitude with an inherent ability to hustle and a desire to grow and strengthen the department.

• Work within and grow a high‑performing merch team
• Oversee product development, vendor sourcing, and fulfillment for clients including their tours, e‑commerce, and pop‑ups
• Collaborate with artists, managers, and creatives on product vision
• Own department KPIs—sales, margins, etc.
• Manage vendor relationships and production timelines
• Work cross‑functionally with internal and external teams
• Analyze vendor and department performance

• Lead merchandise strategy and execution for the department, which can include product for tour merch, online stores, and exclusive releases
• Collaborate with our sales team, clients, artists, managers, designers, and licensing teams to create compelling and authentic merchandise collections
• Oversee product development, from concept and design approvals to sourcing and production timelines
• Develop pricing strategies and promotional plans to maximize sales and profit margins
• SOP creation and development for all product lines
• Build and maintain strong vendor relationships. Negotiate with vendors and manufacturers on cost, quality, and delivery terms
• Analyze customer feedback and sales data to identify opportunities for improvement
• Coordinate internally with our Social Media Department to support promotions, product launches, and seasonal campaigns. Lead, coach, and develop a team.

• Manage day‑to‑day operations of the merchandise department, including buying, production, logistics, and creative development
• Assist in developing a team that may include Sourcing, Production, Art, Logistics
• Work in setting department goals, monitor KPIs (sales, margin), and ensure alignment with overall company and client objectives
• Foster a collaborative and deadline‑driven environment with a balance of creativity and operational discipline
• Oversee hiring, performance reviews, and professional development plans within the department

• In tandem with Sales and Clients, develop and execute merchandising strategies for tours, online stores, pop‑ups, and retail partners as requested
• Collaborate with clients including artists, managers, and creative teams to translate brand vision into marketable product lines
• Oversee product lifecycle starting with concepting, design approval, sourcing, production, and delivery
• Ensure the merch team adheres to timelines for tour launches, drops, and retail campaigns
• Manage relationships with external vendors, printers, and fulfillment partners
• Serve as a key liaison between merch and other internal departments including accounting and…