Portfolio Manager, Spirits

Portfolio Manager
- Spirits

If interested in this opportunity, please complete our culture index survey at the link below:

Palm Bay International, a dynamic family-owned company, offers one of the nation’s most comprehensive portfolios of imported wines and spirits, including over 50 suppliers from around the globe. Among Palm Bay’s most valued assets is its remarkable network of long-term partnerships with the foremost wholesale companies in all 50 states, as well as the Caribbean, Mexico and Central America. With the crucial collaboration of these partners, Palm Bay’s portfolio is able to meet the needs of every level of the industry, from independent restaurants and retail stores, to chain accounts, supermarkets, hotels, airlines, cruise ships, duty‑free accounts and U.S. military bases.

This impressive roster of brands, accounts and relationships positions Palm Bay as a major source of fine wines and spirits and an industry leader in the U.S. marketplace. Visit:

The Portfolio Manager
- Spirits reports to the Vice President of Spirits and will develop and execute a comprehensive marketing strategy for a portfolio of emerging premium spirit brands across categories including Rum, Tequila, Mescal, Sherries, Liqueurs, and Vermouth. This role serves as a strategic and operational lead, responsible for building brand equity, driving profitable growth, and collaborating with internal and external stakeholders to ensure flawless enablement and execution of sales and brand programming initiatives across the U.S. market.

The position serves as a critical link between our global spirits suppliers, marketing, and sales teams and oversees daily management of a portfolio.

New York, New York (Hybrid 4 days in office)

• Develop, execute and support S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Time-bound) brand strategies and compelling sales incentive programs aligned with company goals and budgets
• Identify growth opportunities through intelligence gathering, market analysis, consumer insights and category trends
• Contribute to Annual Operating Plan (AOP), Sales & Operations Planning (SOP), and brand strategy processes.
• Support key distributor relationships through brand presentations, business reviews and performance analysis
• Collaborate with commercial finance and pricing teams to ensure competitive price positioning and optimized P&L performance

• Lead sourcing, tactics, and relationship management for assigned brands in collaboration with suppliers, sales, and marketing teams.
• Drive sales execution through national and local programs across PBI, wholesalers, and retail systems.
• Launch new products and portfolios with tailored programming and tools.
• Lead pre and post program ROI to ensure marketing investment is both effective and efficient.

• Serve as the main liaison between brand owners, marketing, sales and distributor partners to ensure brand strategies are clearly communicated and executed nationwide
• Build and maintain strong relationships with assigned spirit suppliers, brand team, sales teams, and distributor networks.
• Partner with marketing and PR to execute and monitor effective brand programs.
• Conduct periodic business reviews with stakeholders to align performance and goals.

• Forecast and manage inventory to meet market demand efficiently.
• Optimize promotional and operational spending to enhance sales, profits, and cost performance.
• Adapt strategies and tactics based on market trends and performance data.
• Provide leadership with actionable insights to support decision-making.

• Bachelor’s degree in business administration (finance, marketing, or related field); MBA or advanced degree preferred.
• 3-5 years of experience in Beverage Alcohol working directly with suppliers and distributors.
• Deep knowledge of the Spirits imports industry and three-tiered system.
• Strong financial acumen and experience with pricing development.
• Proficiency in MS Office and industry enterprise planning tools (e.g.,…