Marketing Director Brand Strategy

At For Eyes, we are an optical retailer that offers high-quality brands and products with great pricing. We are as unique as our customers and patients. Our diverse team consists of more than 500 dedicated associates across 105 stores in the United States and Puerto Rico. Our highly qualified associates are passionate about customer satisfaction. We proudly offer every For Eyes customer a perfect blend of expert eye care and affordable eyewear.

Requisition : 932429

Store #: K00210 FE Marketing UNY5AV

Position: Full-Time

Pay Range: $ - $

The Marketing Director leads brand strategy development and implementation. The Marketing Director also leads strategic target definition, insights, sizing, strategic communication planning and development of brand strategy initiatives from concept through to creative.

• Leads identification of strategic target segments, sizing, and needs assessment. Ensures all brand team members are customer advocates with a strong appreciation and understanding of needs and desires.
• Leads concept development and qualification – including insights, claims, and RTB’s – of key brand initiatives.
• Leads campaign strategy & idea development, advocating for creatives and business targets.
• Leads creative and content development and qualification, including production of primary assets.
• Serves as a key player in defining overall brand architecture and communications strategy.
• Develops a brand equity strategy and program to elevate the brand to a new level and engage the consumer’s hearts and minds.
• Leads the process of market research by defining customer understanding gaps and setting objectives to shared services/Consumer Insights; leading market research initiatives. Turns insights into business driving actions.
• Impacts decision making with recommendations based on solid marketing understanding and insightful analysis of research findings and data support.
• Collaborates with Marketing Operations team to ensure projects stay on track and production needs are met.
• Partners with Advertising team to ensure delivery against key KPIs; addressing strategy and asset needs.

• Bachelor’s Degree or equivalent experience in Marketing or Advertising field
• 10+ years of experience in marketing or retail leadership positions
• Marketing expertise, including branding, creative development, communications strategy, consumer research and analytics
• Proven ability to communicate a clear and compelling vision, gaining buy-in at all levels in a matrix organization
• Flexible and nimble leader with the ability to effectively communicate and mobilize thinking and resources in a fast paced retail environment – including proven ability to identify and allocate organizational resources in alignment with strategic priorities
• Proven team leadership skills including coaching and mentoring
• Proven business leadership skills managing several external suppliers, partners, and agencies
• Strong interpersonal skills to create a feeling of energy and excitement around shared goals and values to build team and organizational commitment
• Ability to travel up to 25% of the time

• MBA
• Proven business leadership skills including business analysis, budget and resource allocation, influential writing and presenting and P&L management

Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts. Employees may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.

Native Americans in the US receive preference in accordance with Tribal Law.