Director, Paid Search

Company Description

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation. Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead.

And when brands lead, advantage follows. Go deeper. Be found.

The Paid Search Director provides functional management and leadership to a team of experienced paid search marketers. The Director is responsible for staffing, revenue projections, process development, leading client search programs, providing strong cross‑functional contribution and business development. The goal of this role is to manage the client and the team as a book of business, ensuring a clear vision for the future, deep collaboration across internal and vendor partners and scaling impact agency‑wide through point‑of‑view documentation, process refinement and contribution to a practice‑wide operational approach.

• Oversee enterprise‑scale Search team, establishing overall strategic vision and driving tactical excellence, innovation and collaboration
• Deeply understand client leadership partners, priorities, and pain points, proactively setting goals, sharing perspectives and approach‑based solutions
• Cultivate client leadership relationships both at the brand level and beyond, serving as a trusted advisor for ideation, partner concern or action plan creation
• Represent Search in broader client leadership conversations, actively contributing and/or leading communications
• Create a culture of transparency, camaraderie, and accomplishment within the team, setting overarching objectives and celebrating accomplishments
• Drive team process, financial accountability, training and protocol sharing
• Establish and document client‑level optimization, innovation and planning approaches, creating timelines, templates and scaled resources
• Support career growth of those responsible for career growth of others, setting clear and consistent expectations by level across the team
• Determine new ways to partner across Channels and integrate beyond Search
• Represent capability in deliverable and fee scoping work streams, advocating and rationalizing the team's staffing needs and partnering across interested parties to address
• Leader in establishing and documenting POVs and product updates, proactively finding opportunities to up‑level our approach
• Identify practice‑wide needs or gaps, lead work streams and/or goal committees to evolve the Search Practice
• Develop top‑to‑top relationship with key vendor partners to ensure shared priorities and client‑facing messaging are clear

• Expert understanding of Search buying tools, platforms and new/evolving product offerings
• Strong perspective on hot topics within the Search landscape, creating documentation to answer questions and make these updates actionable for brands
• Strong perspective on what best‑in‑class execution and workflow looks like, and has a vision for the future of the industry
• Expert understanding of the connection between Search and the broader media mix
• Broad knowledge of digital landscape and agency capabilities (planning, SEO, online and offline media, technology, etc)
• Deep understanding of the expectations and skills needed to be successful across levels, applying this knowledge to coach up the Search team, reassess responsibilities and apply within the Talent Acquisition efforts
• Firm understanding of the connection between Search and the broader media mix
• Expert ability to link brand goals, Search campaign organizing and execution
• Leverage visual storytelling to simplify the complex and accelerate client understanding

• Ability to multi‑task and manage one’s time, demonstrating personal organization and meeting deadlines while maintaining attention to detail
• Ability to take and/or set initial direction, proactively provide proposed solutions and status updates
• Ability to anticipate problems before they…