Senior Vice President, Social Strategy

Job Description

SVP/Social Strategy

This is not a traditional social role.

As SVP, Social Strategy, you will define and shape what social means for some of the most influential brands in the world. Sitting at the center - you will lead the evolution of an always‑on, insight‑driven, culturally relevant social engine for clients that connects brand, business, and audience in meaningful ways.

This role requires a rare blend of strategic leadership, category expertise, client partnership, and hands‑on craft. You are as comfortable advising senior clients as you are shaping the work. You see social as imperative to future proofing modern brands and as a growth engine for business.

You will lead social across some of our biggest clients and a multidisciplinary team of social strategists, influencer experts, earned partitioners while partnering across creative, media, data, and platform teams to deliver integrated, future‑forward solutions.

Define the Vision

• Oversee a modern, integrated social business to deliver best‑in‑class work that is audience‑first, insight‑led, and culturally fluent
• Champion social as a driver of business with c‑suite leadership

Lead at the Highest Level

• Serve as a senior client confidante and trusted advisor, building relationships that extend beyond briefs into business partnership and growth
• Bring a strong, informed POV on the landscape, identifying opportunities for differentiation and growth
• Represent leadership in key client forums, shaping decisions and influencing outcomes

Drive Strategic Excellence

• Lead the development of breakthrough integrated social strategies grounded in audience insight, platform behavior, and business objectives
• Elevate the team’s thinking across social strategy, influencer and earned, content development, distribution, engagement, and measurement
• Push the boundaries of what’s possible—introducing new formats, platforms, partnerships, and ways of working

Build & Lead a High-Performing Team

• Oversee a team of social, influencer and earned strategists and practitioners of all levels
• Foster a culture of collaboration, curiosity, and continuous improvement
• Balance and elevate diverse leadership strengths across:
  • Holistic social/content strategy and innovation
  • Operational excellence, team development, and staffing
  • Deep social platform expertise and best‑in‑class execution
• Act as a mentor and coach, developing the next generation of leaders

Be a Hands-On Leader

• Stay close to the work—guiding key briefs, shaping outputs, and elevating quality
• Operate as both thinker and doer, stepping in where needed to unlock progress
• Build new frameworks, processes, and ways of working that enable speed, quality, and innovation
• Partner seamlessly with strategy, creative, media, data, and production teams
• Ensure social thinking is fully integrated into broader marketing ecosystems

Experience & Expertise

• 12–15+ years in social, content, and/or integrated strategy
• CPG category experience with a strong understanding of the landscape
• Proven experience leading large, multidisciplinary teams
• Track record of building and scaling modern social ecosystems for major brands

Strategic & Creative Leadership

• A holistic view of social — across organic, paid, influencer, earned and content
• Strong instincts for culture, audience behavior, and platform evolution
• Ability to turn complex business challenges into clear, compelling strategies
• Equal strength in long‑term vision and day‑to‑day execution

Client Partnership

• Gravitas and presence at the C‑suite level - clients seek you out and trust your perspective
• Exceptional communication and storytelling skills
• Ability to navigate complexity and drive alignment across stakeholders

Operational & Organizational Leadership

• Experience building teams, developing talent, and creating scalable ways of working
• Strong understanding of agency operations, staffing, and growth pathways
• Ability to balance multiple work streams while maintaining quality and momentum

Mindset

• Builder mentality—you’re excited to shape, evolve, and redefine what this role can be
• Collaborative by nature, with a belief in integrated, cross‑functional solutions
• Curious, optimistic, and energized…