GM, Value Card Portfolio; P&L Lead

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U.S. Bank is seeking a strategic and results driven General Manager to lead our Value Card Products credit card portfolio. This role has full P&L accountability and is responsible for the end to end strategy, performance, and evolution of the portfolio. The General Manager will play a critical role in defining and delivering a best in class portfolio that drives customer engagement, loyalty, and long term value while meeting enterprise return and risk expectations.

With its very strong enterprise focus on Consumer and Small Business Payments, U.S. Bank is committed to growing the credit card Value Products segment of our Proprietary Products portfolio by hiring a senior leader to build and lead this business into the future. This role will report to the head of Proprietary Products and will be a key member of the Proprietary Products leadership team.

This individual will be responsible for bringing together our Product, Relationship and Technology capabilities to grow and serve clients in an integrated, holistic manner.

The Head of Value Portfolio will be responsible for managing, growing, and deepening our overall credit card products and our client relationships. The successful candidate will collaborate closely with the company’s leadership team and applicable business partners to build and deepen client relationships to bring best-in-class products, digital capabilities and experiences. A successful candidate will bring strong leadership and drive a culture of inclusivity, accountability and execution, all while ensuring the U.S. Bank brand is at the forefront of the transformative journey.

Key business responsibilities include managing the overall P&L of the Value Portfolio, driving sales and relationship management, developing the multi-year strategy, managing current products and new product innovation.

Key Responsibilities

• Full Portfolio & P&L Ownership
  Serve as General Manager accountable for the Value Portfolio, encompassing five products and approximately 1.2 million customers, representing $6B in sales, $4.7B in average net receivables (ANR), and $600M in annual revenue

• Product Strategy & Modernization
  Lead the design and execution of a next generation Value card product/value proposition and feature set that addresses evolving customer needs and drives wallet share

• Customer Value & Experience
  Develop compelling benefits and experiences that customers actively use and value across spending, borrowing, and redemption moments, reinforcing long term engagement and advocacy

• Platform Transformation
  Drive required changes and enhancements across loyalty platforms to meet and exceed customer expectations, ensuring scalability, reliability, and seamless integration into the broader ecosystem

• Customer Acquisition & Onboarding
  Grow new customer acquisition through targeted marketing strategies and streamlined onboarding experiences that convert prospects into loyal customers—making it easy to apply, get approved, and begin using confidently from day one

• Digital First Experience Design
  Reimagine end to end customer interactions through a digital first (mobile led) lens, delivering seamless, intuitive, and data informed experiences that strengthen brand connection and empower customers

• Sustainable Growth & Risk Management
  Drive portfolio growth within defined return and loss hurdles through disciplined, risk based pricing and decisioning integrated across the full customer lifecycle

• Interconnected Growth & Relationship Deepening
  Increase products per customer and overall relationship tenure by enabling and accelerating interconnected growth across the broader…