Assistant Store Manager, Community & Operations

THE WHY

At Vivobarefoot, we believe people are strongest when they move naturally. Our mission is to reconnect people with their natural strength, improve human health, and tread lightly on the planet.

SoHo Flagship, New York City
$60,000-$75,000
Full-Time, Exempt

As Assistant Store Manager, Community & Operations, you will partner closely with the Store Manager to lead daily operations, develop a high‑performing team, drive commercial results and help build a thriving community around natural movement and barefoot living. You will serve as a brand ambassador both inside and outside the store, helping establish SoHo as Vivobarefoot’s leading community hub for natural movement and wellbeing in North America.

• Deliver exceptional customer experiences and embody the Vivobarefoot mission.
• Coach team members to confidently communicate natural movement and barefoot footwear benefits.

• Support recruitment, onboarding, training and development.
• Lead daily huddles and ongoing coaching conversations.

• Support achievement of sales, conversion, ATV, UPT and profitability goals.
• Analyse performance metrics and identify growth opportunities.

• Lead daily store operations in the absence of the Store Manager.
• Support scheduling, payroll, compliance and stockroom organisation.

• Support run clubs, walks, workshops and educational events.
• Build relationships with local wellness, fitness, healthcare and movement partners.
• Support execution of the store’s community activation calendar.

• Develop meaningful customer relationships that drive loyalty and repeat visits.
• Support VIP outreach and community engagement initiatives.

• Maintain inventory accuracy and stock integrity.
• Execute premium visual merchandising standards and product storytelling.

• Achievement of sales and productivity goals.
• Team engagement, development and retention.
• Customer experience results and feedback.
• Community event participation and growth.
• Operational excellence and inventory accuracy.
• Contribution to establishing SoHo as Vivobarefoot’s flagship community hub in North America.

• 2–5 years of retail leadership experience.
• Experience in premium, lifestyle, footwear, wellness or specialty retail preferred.
• Strong leadership, coaching, communication and organisational skills.
• Demonstrated ability to build relationships and create community.
• Comfortable leading events, workshops and group experiences.
• Entrepreneurial mindset with strong problem‑solving skills.
• Passion for movement, wellbeing, sustainability and personal development.
• Interest in future leadership opportunities as Vivobarefoot expands in North America.

Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves  believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community.

Every opportunity for recruiting a new member of the Vivobarefoot community should be an opportunity for us to introduce fresh perspectives, talent, and skills into our community. Therefore, our commitment is to recruit regardless of an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other characteristics protected by federal, state, or local laws.

If you require accommodations during the application process, please contact us at  Vivobarefoot will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

We look forward to walking this barefoot journey with you!