Director, Media Planning and Strategy

Company description

PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”.

This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.

PubW is looking for a talented Director, Strategy to oversee Media Planning and Strategy functions for a high-profile and fast-paced account. This person will be integral in the development, execution, and stewardship of integrated media plans for the client’s business. The Director effectively utilizes experience, knowledge, and skills to push strategic thinking while balancing client and team needs. This position report directly to the VP, Strategy.

• Supports as team lead on client’s business and oversees all aspects of the assigned LOB(s)
• Executes high level strategy and holistic management of the media plan development, implementation, and execution
• Identifies key target insights based on client brief necessary for formulating strategic recommendations
• Responsible for managing projects and resources for subsidiaries/business unit
• Maintain an in-depth knowledge of the client business
• Ensure teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client’s objectives
• Demonstrate an intimate understanding of how consumers interact with channels and technology
• Provide direction, management, and support to direct and indirect reports
• Supervising, training and developing staff (managing workload, delegating responsibilities and checking work for accuracy, performance management)
• Participation in special projects involving cross department team development
• Participates in new business efforts including development of new business opportunities and new business pitches (as needed)

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 8+ years of experience in media planning at a marketing/advertising agency
• 4+ years of experience managing team members
• Proven experience and success in presenting plans to clients and influencing top level decisions
• Excellent organizational, interpersonal and quantitative/analytical skills
• Adept at injecting ideas, innovation and leading industry developments into planning assignments
• Detail-oriented and proven ability to thrive in a fast-paced environment
• Computer Skills/Software Knowledge:
  Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, com Score, Prisma, Mbox, MRI/GfK, GWI. Understand its capabilities and applications to translate data into actionable insights
• Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups
• Accountability and flexibility with the ability to work in a fast-paced environment
• Demonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication
• Able to guide others in defining high level strategy for business unit
• Able to manage a budget, control costs, plan and schedule around cost concerns for business unit
• Demonstrates an ability to be curious and passionate about our client’s business
• Positive, team-player attitude

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of…