General Manager, Membership

About the Role

The General Manager, Membership is a newly created role responsible for operating, and growing Fortune’s membership programs: premium offerings designed for senior executives, entrepreneurs, and business leaders who want deeper access to Fortune’s journalism, community, events, and networks.

Reporting to the Managing Director, this role is uniquely positioned at the intersection of Fortune’s most high-touch audience experiences — events, content, and community — and its consumer revenue growth agenda. The GM, Membership will own the membership P&L, develop the product and go-to-market strategy, and work cross-functionally with Contents, Events, Sales and Marketing to define Fortune’s membership programs, making them indispensable to the world’s most influential business leaders.

This is a builder role. The right candidate is commercially driven, member-obsessed, and energized by the challenge of building inside a storied brand.

• Define the Fortune membership value proposition: Build the value framework — what members get, at what price, and why it’s worth it
• Manage and execute growth strategy: Evaluate the total addressable market, and drive membership at scale.
• Own the membership product roadmap: Prioritize member benefit development, partner with internal teams on platform and technology requirements, and sequence campaigns to build momentum and long-term retention.
• Conduct member research and segmentation: Develop a deep understanding of Fortune’s target membership audience — C-suite executives, investors, entrepreneurs — and use those insights to continuously sharpen the offer.
• Manage member executive relations and white-glove service: Manage service standards, escalation protocols, and proactive outreach programs that reflect the prestige of Fortune membership — treating each member relationship as a long-term asset, not a transaction.

• Own the membership P&L: Set annual revenue targets, manage acquisition economics, control cost of member benefits and operations, and report on financial performance to the Managing Director and senior leadership.
• Drive member acquisition: Develop go-to-market strategy and campaigns targeting high-value audiences through direct, event-driven, and partner channels.
• Build lifecycle programs: Design and manage the execution of onboarding, engagement, renewal, and win-back programs that maximize member LTV and reduce churn.
• Track and report membership KPIs: Member acquisition volume, retention rate, NPS, revenue per member, and LTV/CAC — with a regular reporting cadence to the Managing Director as needed.

• Partner with Fortune Live Media / Events to design the member event experience — priority access, exclusive sessions, hosted dinners, and community programming at Fortune’s marquee summits (MPW, CEOi, Brainstorm).
• Partner with Editorial to drive content, offers and to develop member-exclusive content experiences, early access programs, and journalist/editor engagement touchpoints that reinforce the value of membership.
• Collaborate with Consumer Revenue Team to align membership with Fortune’s broader subscription portfolio — defining upgrade paths, bundle opportunities, and avoiding channel conflict.
• Work with Product and Technology to build the digital infrastructure for membership: member portal, benefit fulfillment, access controls, and CRM integration.

• Build the membership operations infrastructure: Vendor relationships, fulfillment workflows, member support, and tooling (CRM, membership platform, event access systems).
• Develop Fortune’s member community: Define what peer connection and community means within the Fortune membership experience — online and in-person — and build programming that reinforces belonging among high-achieving professionals, with a focus on scalability.
• Manage day-to-day member experience quality, ensuring prompt resolution of member issues, consistent benefit delivery, and a service standard befitting the Fortune brand.

• 7–12 years of experience in membership,…