Assistant Store Manager: Frankies Bikinis

About the Brand:
Frankies Bikinis is a female‑led lifestyle brand recognized for its on‑trend designs, innovative fabrics, and inclusive styles for people of all sizes to feel confident and beautiful. Founded by mother‑daughter duo Mimi and Francesca Aiello in their Malibu home in 2012, the brand has since grown into an internationally recognized company. Their journey has included collaborations with iconic women such as Pamela Anderson, Sydney Sweeney, Gigi Hadid, Naomi Osaka, Hailee Steinfeld, and Sofia Richie.

From swimwear to ready‑to‑wear clothing, knits, and active wear, Francesca has expanded Frankies Bikinis' offerings to include a wide range of ultra‑flattering, feminine styles.

We are seeking a motivated and service‑driven Assistant Store Manager to join our boutique, powered by the Leap Platform, in Soho. This opportunity is ideal for an emerging retail leader who is passionate about developing teams, delivering exceptional customer experiences, and driving business results.

As the Store Manager's right hand, you will play a key role in leading the daily success of the boutique. You will partner closely with the Store Manager to execute business priorities, develop a high‑performing team, and deliver an elevated in‑store experience. When the Store Manager is not present, you will confidently lead the business, ensuring sales goals are achieved, operational standards are maintained, and the team is set up for success.

Hourly Pay Range: $25 – $28. Compensation will be determined based on the candidate's experience, skills, competencies, and qualifications. This position is bonus eligible.

• Partner with the Store Manager to achieve sales goals, profitability, and key business objectives.
• Monitor daily business performance, identify opportunities, and help execute strategies that maximize results.
• Lead by example on the sales floor, inspiring strong selling behaviors and exceptional customer engagement.

• Foster a welcoming, personalized shopping experience that builds customer loyalty and strengthens brand affinity.
• Coach the team to deliver thoughtful service, product expertise, and meaningful customer interactions.
• Support customer outreach and local initiatives that encourage repeat business and long‑term relationships.

• Recruit, onboard, coach, and develop team members through ongoing feedback, recognition, and hands‑on leadership.
• Help build an engaged, accountable, and collaborative team culture aligned with brand values.
• Partner with the Store Manager to support performance management, succession planning, and talent development.

• Represent the brand within the local community by supporting partnerships, events, and in‑store activations.
• Collaborate with neighboring Leap‑powered stores and assist with market initiatives, including new store openings and business needs as required.

• Oversee daily store execution, including visual merchandising, inventory management, scheduling, shipment processing, opening and closing procedures, and operational compliance.
• Serve as Manager on Duty when needed, ensuring the boutique operates efficiently while delivering an exceptional customer experience.
• Maintain a customer‑ready environment that reflects the brand's standards of excellence.

• Business Growth & Sales Performance:
  Supports the achievement of sales goals and key performance metrics through strong commercial execution and floor leadership.
• Customer Experience & Brand Loyalty:
  Delivers exceptional customer experiences that strengthen loyalty, satisfaction, and repeat business.
• Team Engagement & Development:
  Develops an engaged, high‑performing team through coaching, accountability, recognition, and ongoing development.
• Operational Excellence:
  Maintains exceptional execution across merchandising, inventory accuracy, scheduling, operational processes, and brand standards.
• Leadership Impact:
  Confidently leads the business in the Store Manager's absence while fostering a positive, high‑performing store culture.