Event Director - Groceryshop

Event Director - Grocery shop

A bit about the role

We are seeking an exceptional Event Director to lead the strategy, growth, production, and execution of Grocery shop—the leading event for grocery and CPG innovation.

This is a high-impact leadership role with full responsibility for the event's commercial performance, customer experience, and long-term growth strategy. You'll oversee every aspect of Grocery shop, including sponsorship and exhibition revenue, hosted retailer recruitment, delegate attendance, content strategy, partnerships, operations, and product development.

Working closely with senior leaders across Sales, Marketing, Operations, Content, Hosted Programs, and Customer Success, you'll ensure alignment across the business while continually evolving Grocery shop to meet the changing needs of grocery, mass market, warehouse, convenience, drug, and specialty retailers, as well as CPG brands, technology providers, and the wider commerce ecosystem.

The successful candidate combines strong commercial acumen with outstanding leadership, strategic thinking, customer obsession, and a passion for building world‑class event brands.

As part of your role, you'll be responsible for the following areas:

• Own the overall vision, strategy, and delivery of Grocery shop.
• Develop annual growth plans aligned with revenue, attendance, customer satisfaction, and profitability objectives.
• Lead cross‑functional planning and execution, ensuring all teams operate against shared priorities and milestones.
• Drive continuous improvement across every aspect of the customer experience.
• Serve as the internal champion and external ambassador for the Grocery shop brand.

• Own event revenue and profitability targets.
• Partner with Sales leadership to maximize sponsorship, exhibition, hosted retailer, and delegate revenue.
• Review sales pipelines, forecasts, conversion metrics, and inventory utilization.
• Support the sale of strategic, high‑value sponsorship opportunities with leading technology, retail media, data, and service providers.
• Develop new revenue streams, sponsorship formats, products, and commercial partnerships.
• Monitor market trends and competitor activity to identify growth opportunities.

• Continuously evolve the Grocery shop proposition to ensure it remains the industry's premier event for grocery innovation.
• Develop new content formats, networking experiences, hosted programs, retailer engagement initiatives, and attendee experiences.
• Utilize customer feedback, market research, and industry insights to inform product decisions.
• Ensure Grocery shop consistently delivers exceptional value to retailers, brands, sponsors, exhibitors, and attendees.

• Partner with the hosted retailer team to recruit and retain senior grocery executives.
• Build relationships with leading grocery retailers, wholesalers, convenience operators, marketplaces, delivery platforms, and emerging commerce businesses.
• Expand strategic retailer participation across North America and internationally.
• Maintain a deep understanding of grocery industry priorities, innovation trends, and competitive dynamics.

• Build and maintain relationships with industry associations, research organizations, media partners, and influential industry leaders.
• Identify strategic partnerships that strengthen Grocery shop's market position and accelerate growth.
• Represent Grocery shop at industry events and meetings throughout the year.

• Own the Grocery shop P&L.
• Develop accurate budgets and revenue forecasts.
• Monitor costs, margins, and resource allocation throughout the event lifecycle.
• Partner with Finance and Operations to optimize profitability while maintaining an exceptional customer experience.
• Report regularly on commercial performance, forecasts, and growth opportunities.

• Lead and inspire cross‑functional teams across Sales, Marketing, Content, Operations, Hosted Programs, and Customer Success.
• Foster a collaborative, customer‑focused, and high‑performance culture.
• Coach,…