VP, Planning

Job Description

This VP, Planning role is one of agency leadership. The individual in this position is responsible for contributing to agency and department initiatives, media operations, and new business efforts.

In this specific role, you provide communications planning leadership on a major CPG brand. Experience in this industry is an ideal. You will be responsible for creating a link between the agency and divisional client management, and to drive the smooth creation and delivery of communication and media plans. You will be the broad thinking driver and motivator of the strategy and activation teams that support a given division and are directly responsible for the holistic communication plan and design aspects for their account.

You provide strategic direction for your account and demonstrate an in-depth knowledge of all aspects of the client's business as well as the overall technology/competitive landscape.

Responsibilities include, but not limited to:

• Deep knowledge and experience with multiple communication channels and their role in brand marketing
• Lead negotiator in team deliverables and evaluation criteria with Brand and client's Corporate management
• Leads Communications Planning effort both in terms of high-level solution design as well as in management approach for each group
• Quality control over all strategy/implementation/integration issues
• Balance needs of agency and Aegis Media resources, with a responsibility to facilitate and foster relevant partnerships
• Will oversee several brands/sub-brands across multiple divisions
• Contribute, participate and present in agency new business efforts and presentations

• Cultivate client and media relationships specifically at senior levels
• Manage expectations of senior clients and deliverables
• Identify and secure relationships with key senior clients to deepen agency relationship
• Serve as the lead in managing the agency-client relationship
• Strong understanding of client's business environment and agency services business models
• Accurately represent the client's point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
• Grow business opportunities within current clients
• Ensure collaboration among all agency departments; foster great teamwork
• Unparalleled client service professionalism, maturity, and diplomacy
• Actively represent the agency within industry (attending industry functions, joining local market committees)

• Demonstrate a deep knowledge of client brands, brands equity, consumer definition and motivations
• Lead overarching strategic thinking, ensure media strategy is align and meets client objectives
• View strategic goals in a broader business context
• Establish priorities for key agency projects
• Initiate long-term projects for teams that will contribute to greater agency revenue
• Demonstrate strong analytical and strategic skills to help solve client's business problems
• Proven leadership ability – experience managing multiple groups of planners, supervisors and directors
• Arrive at solutions that balance the needs of the agency with the larger Dentsu Aegis Network
• Actively keep current with industry trends, media business and tools – buying systems, research, AI tools, resources and associations
• Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
• Manage assigned groups’ staffing needs (hiring, promotions, performance)
• Manage the work of assigned communication planning groups, providing leadership, direction and motivation as appropriate
• Construct and deliver accurate, honest and timely performance management documents
• Train, motivate and develop assigned staff

• Encourage open, ongoing internal communication
• Establish and maintain communications process with senior clients, media buying AOR, and agency service teams for each piece ofbusiness within the team
• Direct the development of client presentations and other important communication, communication that is clear, compelling and persuasive
• Lead client…