Senior Manager ​/ Director of GTM Strategy & Planning

• Addepar is looking for a Sr. Manager, GTM Strategy & Planning to lead and scale Addepar’s go-to-market strategy (GTM) and revenue planning functions
• This role sits at the intersection of strategic planning, commercial operations, and pricing strategy — requiring strong leadership, deep business acumen, and the ability to translate vision into operational execution
• This role is being leveled as Senior Manager or Director based on experience, and carries significant growth potential as Addepar’s GTM organization continues to scale
• Success in this role means owning and driving GTM strategy and planning outcomes that directly impact Addepar’s revenue growth
• You will lead a team and initiatives spanning pricing strategy, market segmentation, sales productivity, and operational infrastructure. You’ll establish the operational objectives for your function and partner closely with senior leaders across Sales, Finance, Product, and Marketing to align planning efforts to Addepar’s strategic priorities
• Addepar takes a market-based approach to pay. A successful candidate’s starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions
• Drive the annual and in-year GTM planning cycle, including revenue planning by market/geo/product, capacity and headcount planning, market segmentation, quota design, and margin planning
• Translate company targets into bottoms‑up revenue plans with clear market, segment, and channel assumptions that align Sales, Finance, and executive leadership
• Own ongoing pacing and performance reporting against the plan — leveraging AI‑driven forecasting and anomaly detection within business reviews to give leadership real‑time visibility into revenue attainment, pipeline health, and predictive forecast accuracy
• Maintain rigorous assumption tracking across GTM plans, utilizing AI‑driven pattern recognition to flag real‑time shifts in key drivers (market conditions, rep capacity, win rates, pricing) and deploying dynamic scenario modeling to automatically quantify downstream impacts, keeping plans grounded and decision‑ready
• Define and refine Addepar’s go-to-market pricing framework, including deal structure guidelines, tiered packaging, and discount thresholds — ensuring pricing decisions are grounded in data, competitive context, and long‑term value creation
• Partner cross‑functionally with Finance, Product, and Marketing to build pricing models, revenue scenarios, and business cases that shape product and go‑to‑market investment decisions
• Drive deep cross‑functional collaboration within Sales & Operations and across Product, Finance, Marketing and Client teams — serving as the connective tissue that aligns GTM initiatives, removes execution blockers, and ensures shared accountability for revenue outcomes
• Lead the territory carving process, including defining and assigning territories to ensure optimal sales coverage and account alignment
• Partner with Sales Operations to align commission structures and incentive programs with strategic GTM goals, ensuring compensation models reinforce cross‑functional collaboration and drive desired behaviors across a coordinated field team
• Lead and develop the GTM Strategy & Planning team, setting direction, managing priorities, and fostering a high‑performance culture aligned to Addepar’s revenue and growth goals

• Equity:
  Stretch the idea of ownership beyond your day‑to‑day and take pride in being an owner in the growth of Addepar
• Global Hybrid Workforce:
  Whether you work remotely or on‑site, you’ll have the opportunity to build and collaborate with colleagues around the world
• Flexible Time Off:
  Spend time traveling, celebrating with friends and family or relax on your schedule
• Benefits Packages:
  Competitive medical, dental and vision benefits along with a monthly wellness allowance to keep you healthy and happy
• Learning & Development Allowance:
  Your continued growth and development are important to us
• Dynamic Team:
  Strong investment in the best talent at the intersection of technology and finance

Bachelor’s degree in a quantitative field (e.g. Statistics, Math, Finance, Engineering,…