Vice President, Audience & Event Marketing

Forbes is an iconic global media brand that has symbolized success for over a century. Fueled by journalism that informs and inspires, Forbes spotlights the doers and doings shaping industries, achieving success and making an impact on the world. Forbes connects and convenes the most influential communities ranging from billionaires, business leaders and rising entrepreneurs to creators and innovators. The Forbes brand reaches more than 140 million people monthly worldwide through its trusted journalism, signature Forbes Live events and 49 licensed local editions in 81 countries.

Forbes is seeking an entrepreneurial and strategic Vice President, Audience & Community Marketing to lead audience growth, community engagement, and commercial audience strategy across the Forbes Live portfolio. Reporting to the Group Vice President, Forbes Live, this executive will play a critical leadership role in shaping the continued growth of one of the industry's premier live event businesses. As Forbes expands globally and launches new event formats across its flagship franchises, this leader will develop and execute strategies that grow audiences, cultivate engaged communities, unlock new commercial opportunities, and create exceptional experiences across both B2B and B2C events.

The Vice President will define the long-term audience and community growth strategy for the Forbes Live portfolio while serving as a key architect in developing and launching new event platforms, franchises, and growth initiatives that will shape the next chapter of Forbes Live. Working cross-functionally with Forbes Live, Sales, Sponsorship, Editorial, Product, Marketing, and other key teams, this executive will ensure every Forbes Live event attracts the right audience, delivers an exceptional attendee experience, creates meaningful value for partners, and contributes to the continued growth and profitability of the business.

The ideal candidate is an entrepreneurial self-starter with a proven track record of building and scaling audiences for world-class conferences, executive summits, festivals, and consumer events. They combine strategic vision with operational excellence and thrive in a fast-paced, high-growth environment where innovation, collaboration, and execution are critical to success.

Location:

This role is a hybrid role based in the New York Tri-State Area. Domestic and international travel is required to support the Forbes Live portfolio, client engagements, and strategic business initiatives.

• Develop and lead the audience strategy across the Forbes Live portfolio, ensuring each event attracts high-value audiences aligned with editorial, commercial, and brand objectives.
• Partner in the development and launch of new B2B and B2C event franchises, creating new growth opportunities that expand and diversify the Forbes Live portfolio.
• Expand Forbes' audience footprint globally through strategic partnerships and year-round engagement strategies that deepen attendee relationships, drive loyalty and repeat participation, and establish Forbes Live as an always-on professional community.

• Own the end-to-end audience acquisition strategy across paid, owned, earned, partner, social, video, and emerging channels, leveraging creative storytelling to maximize registration growth, attendee quality, and return on investment.
• Develop and optimize audience lifecycle marketing across CRM, email, automation, and first-party data to drive acquisition, engagement, retention, and repeat attendance.
• Build a culture of experimentation by leading ongoing testing and optimization across audience segmentation, messaging, creative, offers, pricing, and conversion funnels.
• Establish a data-driven audience operating model that leverages customer insights, predictive analytics, automation, personalization, and AI-powered marketing tools to identify growth opportunities, improve campaign performance, increase operational efficiency, and strengthen commercial results.
• Collaborate with leadership to establish portfolio- and event-level audience forecasts, registration goals, performance metrics, and dashboards that inform investment decisions and business planning.

• Serve as a senior leader within Forbes Live, partnering closely with the Group Vice President and Chief Sales & Marketing Officer on the overall growth and financial performance of the business.
• Partner in the management of the Forbes Live audience P&L, overseeing audience-related revenue and delegate ticketing strategy.
• Develop audience pricing and go-to-market strategies that maximize attendance and profitability.
• Partner closely with Sales and Sponsorship teams to translate audience composition, engagement, and insights into greater sponsor value and new commercial opportunities, including premium experiences, community offerings, and emerging business models.
• Build, mentor, and lead a…