Associate Director, Creative Marketing

The Associate Director, Creative Marketing leads Getty Images' global Creative Studio bringing together Central and Regional Marketing Creative teams into one high-performing creative function. This role is accountable for the studio's creative output, operating model, and team performance, ensuring high-quality work is delivered consistently, efficiently and aligned to business priorities.

The role requires a hands-on creative professional, who can be an individual contributor and manage a team. This is a lean, high-performing team where leaders are expected to contribute directly while developing others.

You'll have the opportunity to shape a global brand, partnering with teams across Getty Images to create work that showcases the very best of our brand and products. Success in this role depends as much on prioritization, resource management and delivery discipline as it does on creative capability.

• Hands-on execution-Remain an active creative contributor, personally delivering design work for high-priority, complex or time-sensitive projects. This is a working creative leader not a role that directs from the sidelines.
• Studio operations& demand management-Own the Creative Studio operating model, including intake, workflow, prioritization, resourceallocationand delivery. Balance changing business demands with team capacity while continuously improving speed,transparency and execution.
• Business partnership& stakeholder management-Partner with Marketing, Sales,Product and regional teams to align creative investment with Getty Images' business priorities. Balance commercial impact, brandstandardsand team capacity when evaluating requests, set clear expectations on scope and delivery, communicate trade-offs proactively, and elevate competing priorities that require executive direction.
• Creative excellence& brand stewardship—Raise the creative bar across the studio by coaching the team and championing exceptional design and storytelling that reflects Getty Images' leadership in visual content.
  
  Serve as the primary steward of brand consistency across campaigns, sales materials, and regional output.
  
  Website/product UX design sits outside this role's remit and is owned by a separate team. The CMO retainsfinalbrand authority.
• People leadership – Lead, coach and develop a high-performing team of designers and copywriters. Foster a culture of collaboration, accountability, creativeexcellenceand continuous learning.
• Continuous improvement-Modernize studio operations through AI-enabled workflows,automation and smarter ways of working that increase creative capacity without compromising quality.

• One global Creative Studio operating under a single intake and prioritization model,using the resources athand.
• Greater consistency in Getty Images’brand across campaign,salesand regional work.
• Improved support for America marketingdemandwithreduced reliance on external resourcing.
• Greater transparency into studio capacity,priorities and delivery.
• Increased creative throughput without sacrificing quality.
• A high-performing Creative Studio team with clear ownership,accountability and engagement.

• Experience leading anin-house creative studioor team, ideally global or multi-region.
  
  Proven ability to lead designers and copywriters whileremaininga hands-on creative contributor.
• Strong design craft and the confidence to execute high-profile work personally when required.
  
  Expect roughlyat least 50% of your time on direct creative execution alongside leading the studio.
• Commercial mindset with the ability to translate business priorities into creative decisions.
• Experience building scalable creative operations,workflows and delivery models.
• Excellent stakeholder management and cross-functional leadership skills.
• Sound judgment in balancing competing priorities and makingtimelydecisions.
• Experience applying AI and automation to improve creative workflows is a plus.

$118,000 - $175,000 a year

The starting salary range for this position at time of posting is USD $118,000 to USD $175,000 per annum. Getty Images has different ranges in different locations within the US, and this range represents the starting…