Director of Product, Identity

Director of Product Management, Identity

Will serve as the strategic visionary and business leader driving the future of Innovid’s global Identity solutions. Identity is the foundation powering our data‑enriched, omnichannel ad delivery, personalization, and measurement products.

In this role, you will be responsible for defining the overarching multi‑year Identity roadmap that enables Innovid’s Ad Management and Ad Measurement portfolios to aggressively capture market share and scale revenue streams. Navigating an increasingly competitive market and a rapidly changing privacy and identity landscape, you will lead a high‑performing product team, forge high‑impact strategic partnerships, and serve as an industry thought leader.

You will have a deep mastery of the identity space, interoperability between 1st and 3rd party data sets, and a comprehensive understanding of the media planning/buying ecosystem, CTV/linear TV measurement, and the broader AdTech sector.

• Strategic Vision & Vision Ownership: Define, champion, and own the multi‑year strategic vision and roadmap for Innovid's Identity portfolio. Set the corporate‑level direction and hold ultimate accountability for execution using corporate OKRs and value‑driven commercial metrics.
• Team Leadership & Mentorship: Hire, lead, and develop a high‑performing team of product managers. Establish a culture of excellence, high intellectual curiosity, and continuous professional growth.
• Strategic Partnerships & Commercialization: Collaborate with business development and corporate development to leverage, monetize, and scale existing data assets. Identify and structure key data partnerships and integrations to grow available assets and build high‑value marketplace solutions.
• Executive Collaboration & Influence: Act as a critical bridge between senior leadership, engineering, commercial teams, and external stakeholders. Clearly communicate product strategy, trade‑offs, investment requirements, and commercial impact to the executive team and board‑level leaders.
• Customer & Industry Evangelism: Engage directly with tier‑one clients, enterprise partners, and industry bodies (IAB, ANA, etc.) to understand macro trends, drive adoption, and evangelize Innovid’s Identity position in the marketplace.

• Proven Product Leadership: At least 10+ years of relevant Product Management experience, with a minimum of 3‑5 years managing and scaling high‑performing product teams, preferably within AdTech, Mar Tech, or high‑growth B2B SaaS environments.
• Deep Identity Expertise: Expert‑level knowledge of the digital identity ecosystem, including clean rooms, s, privacy regulation (GDPR, CCPA/CPRA), 1st and 3rd party data interoperability, and cookieless attribution methodologies.
• Commercial & Business Acumen: Proven track record of launching and commercializing B2B SaaS or data products that have driven significant adoption and multi‑million dollar revenue growth.
• Exceptional Communication: World‑class written, spoken, and presentation skills; ability to seamlessly articulate deeply technical data infrastructure concepts to business audiences and clients.
• Academic Foundations: Excellent, degree‑level academic qualifications that strengthen your practical and business experience (MBA or advanced degree in an analytical field a plus).

Our Product Management leadership is focused on three key areas:

Strategic Direction (The What and Why): We don't just prioritize features; we identify macro industry shifts and turn them into commercial opportunities. We bring vision, context, and pragmatism to enable timely executive decisions.

Delivering Scale & Impact: We measure our success on business outcome, margin improvement, and ARR growth. We look for creative, scalable architecture over short‑term engineering fixes.

Cross‑Functional Synergy: We foster deep collaboration. Product Management aligns outcomes, Engineering and Design scale the tech, and Product Marketing/Sales accelerate the go‑to‑market.

• Intellectual Horsepower: An outstanding ability to navigate highly complex ecosystem shifts…