Director, International

Major League Soccer is entering a defining phase of global relevance, accelerated by the 2026 FIFA World Cup and a rapidly expanding international fan base. The Director, International & Growth Consumer Products is a seasoned commercial leader responsible for building and scaling MLS’s global consumer products business outside the United States.

This role serves as a primary growth engine for MLS Consumer Products, tasked with unlocking new international revenue streams, expanding global retail reach, and building a durable, scalable international infrastructure in partnership with MLS strategic partners. The Director will support the SVP to define where and how MLS competes globally across licensing, retail, and product, ensuring MLS evolves from a domestic league with international interest into a globally commercialized sports brand.

This is not an operational licensing role. It is a strategic, revenue-owning leadership position focused on market expansion, portfolio strategy, and long-term monetization.

• Lead the international Consumer Products strategy, including market prioritization across EMEA, LATAM, APAC, and Canada
• Define entry, scale, and maturity models by market, balancing speed-to-market with long-term brand equity
• Identify and activate growth opportunities tied to international fandom, marquee players, clubs, and global events

• Partner with Fanatics to structure and oversee international licensing frameworks that align with MLS’s collective rights model
• Lead negotiations and governance of global, regional, and local licensees
• Build long-term, scalable partnerships that prioritize brand standards, distribution depth, and sustainable growth
• Develop global retail and distribution strategies across specialty, mass, digital marketplaces, and DTC
• Expand cross-border ecommerce and marketplace presence, ensuring localized execution with centralized brand control
• Partner with global retailers and platforms to elevate MLS product visibility and accessibility internationally
• Guide product localization strategies that reflect regional consumer preferences while maintaining MLS brand integrity
• Balance on-field authenticity with lifestyle, fashion, and culture-driven assortments appropriate for global markets
• Collaborate with design, merchandising, and marketing teams to ensure product relevance and differentiation

• Maximize international CP demand driven by the 2026 World Cup moment
• Build infrastructure and partnerships that convert event-driven awareness into recurring, post-World Cup revenue
• Ensure MLS Consumer Products remains globally competitive beyond tournament cycles
• Own international Consumer Products revenue targets, KPIs, and multi-year growth plans
• Develop and manage international P&L models, investment cases, and performance dashboards
• Drive disciplined growth—balancing short-term revenue opportunities with long-term brand and platform development
• Translate global strategy into executable plans that scale across markets without fragmentation

• Serve as a leader within MLS Consumer Products, operating with credibility across the enterprise, clubs and global partner level.
• Act as a connective leader across Consumer Products, Marketing, Media, Commercial Partnerships, Competition, and SUM
• Influence without direct control—aligning clubs, licensees, and stakeholders around a shared global growth vision
• Bachelor’s Degree required
• 8+ years of experience required

• Proven track record scaling international consumer products businesses for major sports leagues, entertainment brands, or global IP portfolios
• Deep understanding of international retail, licensing structures,…