Manager - Regional Banking Personal and Business Banking

WHAT IS THE OPPORTUNITY?

Using their exceptional leadership skills the primary responsibility of the Regional Banking Manager (RBM) is to develop and execute strategies to promote a dynamic sales/service culture, revenue growth and optimization of overall profitability of branches within their assigned geography. The RBM achieves these objectives through proactive sales, operational and relationship management within three specific business segments:
Business Banking, Preferred Banking and Small Business Banking.

Using their exceptional leadership skills the primary responsibility of the Regional Banking Manager (RBM) is to develop and execute strategies to promote a dynamic sales/service culture, revenue growth and optimization of overall profitability of branches within their assigned geography. The RBM achieves these objectives through proactive sales, operational and relationship management within three specific business segments:
Business Banking, Preferred Banking and Small Business Banking.

This includes ensuring each Branch Manager and Relationship Manager has a consistent, clearly defined business development plan and process which incorporates disciplined sales and service practices focused on both client acquisition and relationship retention/expansion to maximize branch and regional profitability. Responsibilities include the development and reinforcement of colleague skills and behaviors, sharing strategies, team motivation and generation of innovative ideas to enhance client and prospect development.

The RBM acts as the senior calling officer within their region and leads by example through frequent client facing activities, including business development. Development of collaborative partnerships with fellow RBMs as well as Business Banking managers, in addition to peers and senior management in other lines of business, is essential to develop overall strategic plans for their shared market. They are the senior bank officer in the region and are responsible for creating a "CNB" presence and brand awareness in the community.

They may be called upon to act on behalf of CNB in public relation activities within their region.

• Creates and promotes strategies targeted to growth and profitability of the branches Small Business, Preferred Banking and Business Banking segments. Works cohesively with their Regional Field Sales Manager and Regional Risk & Service Manager to collaboratively develop colleague sales and service skill sets.
• This person has strong sales and business development skills, is responsible for establishing goals, creating and implementing sales plans, managing the sales process, and actively engaged in developing sales training for all areas of the region.
• Primary activities include leading joint sales calls with colleagues to clients/prospects, monitoring results to conform to sales and service objectives and fostering an environment that supports a service driven sales culture consistent with the Personal & Business Banking Group.
• Directly develops business opportunities by being active in internal and external communities.

• Through consistent coaching of all branch colleagues, develops critical skills, knowledge, and core competencies including those related to effective client acquisition and relationship management, referrals, cross-sell, client service, and retention efforts.
• Conduct continuous skill assessment of all officers including gap analysis, and implementation of strategies to address key gaps identified.
• Make joint sales calls with branch managers, RM’s and BBRM’s in support of developing their sales skills. Works…