Head of Social - U.S. Regional Sports

Head of Social - U.S. Regional Sports

Department: RS-407 - Content - P&E - Content Formats

Employment Type:

Permanent - Full Time

Location:

US - New York

Reporting To:
Quim Domenech

Why Join DAZN?

Demand for sports has never been higher, however with fragmented media ecosystems and soaring costs – teams, leagues, and fans – are forced to reconsider their options. DAZN wants to provide a differentiated, digital first alternative that will modernize the regional sports network model for the ’26 – ’27 basketball and hockey season.

This role will own how DAZN US shows up across social platforms, from always‑on publishing and live‑event coverage to talent, creators, original formats and major brand moments. You’ll lead a US team and work closely with Brand, Content, Editorial, PR, Partnerships and local market teams to turn the biggest moments in sport into conversation, fandom and growth.

Salary Range:
Up to $

• Lead the social and digital content strategy for DAZN’s growing portfolio of U.S. regional sports properties, developing a unified approach to audience growth, engagement, programming, and distribution.
• Lead and manage the New York-based social team, including social media managers, programmers, producers, editors, and creators.
• Establish the strategic vision, priorities, workflows, and operating model for the team, while empowering managers and team leads to own day‑to‑day execution.
• Develop platform‑specific strategies across You Tube, Tik Tok, Instagram, X, Facebook, and emerging platforms.
• Serve as the senior social leader for the U.S. regional sports business, partnering closely with DAZN leadership and teams across content, marketing, production, analytics, product, commercial, and partnerships.

• Develop and oversee social programming strategies across live sports, highlights, studio programming, original content, talent, and on‑demand programming.
• Create programming frameworks that balance real‑time sports coverage with original, social‑first, evergreen, and audience‑driven content.
• Identify opportunities to turn existing sports rights and programming into differentiated social franchises, recurring formats, and audience growth engines.
• Develop scalable programming models that can be applied across new teams, leagues, markets, and regional sports partnerships as DAZN's U.S. portfolio expands.
• Ensure social strategy and distribution are integrated into the content development process from the outset.

• Develop strategies to grow and deepen DAZN's relationship with local sports fans, using social as a key driver of awareness, engagement, and audience acquisition.
• Build strategies that extend the reach of existing regional sports audiences while introducing DAZN content and programming to new audiences.
• Partner with marketing and growth teams to align organic social programming with broader audience acquisition and subscription objectives.
• Develop innovative approaches to community building, fan participation, creator partnerships, and talent‑led programming.
• Stay ahead of platform changes, emerging formats, creator trends, and evolving fan behaviors to continuously improve DAZN's social approach.

• Establish best‑in‑class social strategies around live games, major sporting moments, breaking news, and tentpole events.
• Oversee real‑time programming across game days, including pre‑game, live, post‑game, highlights, analysis, talent, and fan engagement.
• Develop differentiated strategies for maximizing the social value of major events and extending audience engagement beyond the live window.
• Coordinate coverage across teams, rights holders, talent, production, and…