Managing Director, Head of Paid Social

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Cross medians worldwide with big ambitions to continue to grow with soul.

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Cross medians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges.

The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.

We have offices in the US, London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.

Paid social is evolving rapidly, creating new opportunities for brands to engage audiences and drive business results. We are looking for a senior leader with deep expertise, a strong point of view, and a clear vision for the future of paid social.

Reporting to the Executive Director, Integrated Investment, the Managing Director, Head of Social will serve as Crossmedia’s senior paid social expert and strategic leader. This role will lead the agency’s paid social strategy, capabilities, and point of view across audience development, activation, optimization, measurement, platform innovation, and emerging opportunities.

You’ll advise senior clients, lead a team of 25+ social professionals, and partner across Planning, Analytics, Paid Search, Programmatic, Creative, and Investment to ensure social is integrated into broader media strategies. You’ll also help evolve Cross Social, identifying opportunities to connect paid social with creators, influencers, content, and experiential capabilitie

• Lead the practice:
  Set the strategic vision and standards for Crossmedia’s paid social offering and continuously advance its capabilities and point of view.
• Advise clients:
  Bring strategic perspective to complex business challenges and develop differentiated, audience-first strategies that deliver measurable outcomes.
• Develop talent:
  Lead and grow a high-performing team of 25+ people while fostering accountability, collaboration, curiosity, and continuous improvement.
• Drive growth:
  Strengthen client relationships, identify new opportunities, and contribute to retention, expansion, and new business.

• Serve as Crossmedia’s senior paid social subject-matter expert and strategic voice.
• Establish best practices across strategy, audience development, activation, testing, optimization, and measurement.
• Translate consumer behavior, data, creative,…