VP, Customer Success - Betting & Gaming

The Role

Genius Sports is transforming how advertisers connect with sports fans through official data, real-time contextual targeting, and premium media solutions. We are seeking a senior executive to lead our Customer Success organization, overseeing both our global agency partnerships and our brand-direct managed service teams.

In this role, you will oversee post-sales success across our betting and gaming ad business, driving adoption of our unique Ad Tech capabilities across the biggest casino and sports book brands in the market. You will shape the strategy, scale the team globally, and drive commercial outcomes that position Genius Sports as the leading partner for data-driven sports advertising. As part of the senior leadership team, you will play a pivotal role in guiding the company’s growth, deepening customer relationships, and elevating how our gaming partners engage audiences across the global sports ecosystem.

• Define and oversee a unified post-sales strategy that supports the company’s commercial objectives across the betting and gaming vertical.
• Develop a holistic customer lifecycle model that enhances onboarding, adoption, performance, and long-term partnership value.

• Directly manage senior team leads providing leadership, coaching, and strategic direction.
• Establish clear goals, KPIs, and performance frameworks for both teams, ensuring consistency in operational excellence, client satisfaction, and revenue outcomes.
• Scale the combined organization globally, identifying structure, talent needs, and resource allocation to support growth across markets.

• Own aggregate revenue goals across the entire post-sales portfolio, including retention, upsell, managed service revenue, and multi-market expansion.
• Partner with Sales leadership to build a seamless pre-to-post-sales motion that accelerates time-to-value and increases platform stickiness.
• Champion the adoption of Genius Sports’s advertising capabilities & educate partners on how to integrate these capabilities into media plans, trading strategies and testing frameworks.

• Act as the senior voice of the customer—advocating for customer needs across Product, Data Science, Engineering, and Ad Operations.
• Collaborate with the Product organization to prioritize roadmaps around audience capabilities, contextual triggers, measurement, and managed‑service tools.
• Partner with Marketing to develop enterprise‑level thought leadership, case studies, and education programs targeting both brands and agencies.
• Work closely with Ad Operations to support operational excellence, forecasting, and campaign delivery across all managed services.
• Work collaboratively with Genius Sports teams across the betting and gaming ecosystem to ensure advertising solutions align with wider commercial objectives.

• Establish processes for onboarding, campaign execution, optimization, reporting, and renewal across both divisions.
• Implement dashboards and analytics that give executive-level visibility into customer health, campaign performance, and revenue trends.
• Drive continuous improvement and automation initiatives that increase efficiency and scalability across markets and product lines.

• 12+ years in Customer Success, Account Management, Agency Partnerships, or Commercial Leadership within Ad Tech, Mar Tech, media, or data-driven advertising.
• Deep understanding of programmatic media, sports marketing, data targeting, and cross‑channel activation.
• Proven track record of building and scaling global teams, driving retention, and managing multimillion‑dollar…