Director, Martech Operations

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States.

When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge:
Great Company, Great Culture, Great Rewards, and Great Careers.

Location:

Hybrid — 3 days per week onsite at our NYC or Bethesda office.

Reports To:

Senior Director, Marketing Transformation & Operations

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here.

That’s why we offer The GEICO Pledge:
Great Company, Great Culture, Great Rewards and Great Careers.

The Director, Mar Tech Operations reimagines what technical program management looks like inside a marketing organization where the most important initiatives don’t arrive on an annual roadmap — they show up every week, often with no plan yet attached. This role is the delivery engine behind GEICO Marketing’s most important technical and data‑driven programs: turning ambiguity into team design and clear delivery plans, partnering with the Marketing Systems Design and Technology teams on marketing use cases and roadmaps, and keeping a fast‑moving portfolio of programs on track to their key dates.

This is a builder’s role, not an administrator’s. We’re looking for someone who wants to reinvent program management itself — bringing the speed, tooling, and AI‑native ways of working of a modern technology company into a complex enterprise environment, and creating the velocity marketing needs to keep pace with how fast AI and martech are moving.

Reimagining Technical Program Delivery

Build a new model for technical program management designed for a portfolio that changes weekly — where major AI, data, and martech initiatives emerge continuously rather than on a fixed annual cycle. Design the agile, high‑velocity delivery system — rituals, tooling, and decision‑making — that lets the organization move at the speed AI and martech are moving, not the speed of a traditional PMO.

Treat the delivery model itself as something to continuously reinvent rather than a fixed process to administer, retiring what’s slow and scaling what creates velocity. Use AI tools and agents within program management itself to increase the speed and quality of planning, tracking, and reporting.

Team Design & Program Momentum

Take ambiguous, newly‑forming initiatives and quickly stand up the right team design — pulling together the right people, defining roles and ownership, and giving a gray‑area project real shape. Create clarity of roles and decision rights within each program so teams know who owns what from day one. Build and sustain momentum across projects and teams — unblocking, re‑energizing, and keeping cross‑functional groups moving through ambiguity and change.

Serve as the connective tissue for teams stood up quickly around emerging priorities, giving…