Sr. Manager, Martech Enablement

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Explore the possibilities across our global house of brands.

Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.

At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach and Kate Spade New York. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.

Primary

Purpose:

The Sr. Manager of Martech Enablement serves as the bridge between Tapestry Martech and brand marketing teams, helping translate business objectives into effective activation within Martech platforms (Cordial).

This role partners closely with Coach and Kate Spade teams across North America and Europe to align platform capabilities with business priorities, identify opportunities to strengthen customer engagement programs, and drive adoption of Martech capabilities. Working across brands and regions, the role captures successful approaches, develops scalable best practices, and promotes consistent activation standards across the organization.

As the business-facing lead within Martech, the Sr. Manager of Martech Enablement partners with Martech Infrastructure to ensure business needs are translated into actionable requirements, platform capabilities are effectively adopted, and Martech investments deliver measurable value.

• Serve as the primary Martech partner for Coach and Kate Spade North America and Europe marketing teams, aligning Cordial platform capabilities to business priorities and activation goals.
• Identify opportunities to improve lifecycle marketing programs by introducing new capabilities, use cases, and best practices informed by cross-brand and cross-regional learnings.
• Drive adoption of Martech capabilities across brands and regions, helping teams maximize platform value and marketing effectiveness.
• Establish and scale enablement frameworks, including playbooks, training materials, operating procedures, and activation best practices with Cordial platform.
• Lead Martech enablement strategy, ensuring teams have the frameworks, best practices, and guidance needed to successfully adopt platform capabilities, increase proficiency, and drive self-sufficient activation across brands and regions.
• Partner with Martech Infrastructure to translate business needs into clear use cases, requirements, and prioritized enhancements.
• Represent lifecycle marketing needs during Technology quarterly planning and roadmap discussions, ensuring business priorities are…