Senior Vice President Media, Investment

Senior Vice President Performance Media, Investment in New York, New York, United States of America.

Agency:
Critical Mass

Job Function:
Media

Job Subfunction:
Media Operations

Job Description:

Critical Mass is hiring a Senior Vice President (SVP), Performance Media, Investment to join our growing team. As the SVP, Performance Media, Investment, you will serve as the senior-most investment leader on a marquee Financial Services account. You will report to agency C-suite leadership, set the overall investment vision, and own the client relationship at the executive level. You will be accountable for the performance of a full-funnel media portfolio.

You will also directly manage a VP of Media Investment and oversee a broader investment team, while serving as the connective tissue between client leadership, agency discipline leads, and Omnicom’s group investment infrastructure. This is a highly visible, enterprise-level leadership role that requires equal parts strategic vision, marketplace authority, and executive presence.

• Own the senior client relationship for a complex, high-spend Financial Services account at the CMO, VP Marketing, and Head of Media level
• Serve as the ultimate investment authority for the account - setting strategic direction, signing off on channel allocation, and ensuring all investment decisions ladder to client business outcomes
• Lead executive-level quarterly and annual investment reviews, marketplace briefings, and strategic planning sessions
• Anticipate client challenges before they surface, proactively bringing forward solutions, marketplace intelligence, and competitive insights
• Drive organic growth by identifying and championing expanded investment opportunities across the client's portfolio
• Execute full-funnel media investment across Paid Social, Programmatic Display & Video, Paid Search, CTV/OTT, Audio, and Emerging channels
• Support Upfront and Scatter marketplace negotiations across Linear TV, Streaming, and Digital Video in close collaboration with the SVP
• Stay ahead of marketplace trends, including Upfront/Newfront developments, audience buying shifts, and emerging ad tech, and bring forward implications for the client
• Evaluate, build, and maintain relationships across the publishing, ad tech, and emerging media ecosystem
• Ensure investment decisions comply with financial services regulatory requirements and brand safety standards
• Champion a performance-through-the-funnel investment approach, ensuring that every dollar - from awareness to acquisition - is tied to a measurable outcome
• Partner closely with Marketing Science to develop the measurement agenda for the account, including media mix modeling, incrementality testing, attribution frameworks, and first-party data strategy
• Drive the agency's 1PD and identity strategy with the client, including onboarding, activation, and compliance - particularly within the regulatory complexity of financial services
• Partner with Analytics, Data Science, and Technology leads to build proprietary measurement capabilities that differentiate the agency's offering
• Directly manage the VP of Media Investment, providing strategic direction, career development, and day-to-day leadership support
• Oversee and be accountable for the performance of the broader investment team across levels
• Build a team culture rooted in performance excellence, intellectual curiosity, and continuous development
• Partner with Talent and HR to recruit, retain, and develop top investment talent
• Represent the investment practice in agency-wide leadership forums and contribute to broader agency growth and new business efforts
• Serve as a senior voice in new business pitches, bringing marketplace credibility and investment expertise to prospective clients
• Build and maintain senior-level relationships with key media partners, platforms, and publishers
• Collaborate across Omnicom disciplines
  - Creative, Analytics, Technology, and Strategy - to deliver integrated, best-in-class work

• 15+ years of media investment experience, with at least 5 years in senior leadership (VP or above) at a media agency or investment group
• Proven expertise managing enterprise-level media budgets ($100M+) across a complex, multi-channel and line of business portfolio
• Deep experience in performance marketing through the funnel
  - Paid Search, Paid Social, Programmatic - paired with strong command of brand-building channels
• Significant experience managing media for a Financial Services client (banking, insurance,…