Sr. Manager, Loyalty Engagement & Redemption

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression.

As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world‑class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand. We’re looking for great people who want to influence culture and the generation that is shaping what’s next.

Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve.

Come change the game with us.

The Senior Manager of Loyalty Engagement & Redemption Strategy is responsible for maximizing member value and engagement through the strategic management of the program’s redemption ecosystem. This role owns the redemption center strategy and is accountable for delivering a compelling, consumer‑centric rewards experience while achieving the program’s financial objectives.

In partnership with the Sr. Director of Loyalty and Manager of Loyalty Finance, this role is responsible for managing redemption economics, driving profitable member engagement, and ensuring the redemption center delivers against key performance indicators including points redemption, fair market value (FMV) targets, redemption profitability, and category mix objectives.

This leader will shape the overall reward assortment strategy, identify opportunities to increase first‑time redeemers and diversify redemption behavior, and ensure the redemption center reflects evolving business priorities and the needs of our core consumer. The role partners closely with Marketing, Loyalty Operations, CRM & Lifecycle, Finance, Analytics, Merchandising, and external vendors to deliver a best‑in‑class member experience that drives both customer loyalty, brand love, and financial performance.

• Own the strategic vision and performance of our program’s redemption center.
• Develop and execute a reward assortment that increases engagement, encourages points redemption, and enhances program value for members.
• Drive growth in key engagement metrics, including first‑time redeemers, active redeemers, redemption frequency, and diversified category participation.
• Identify emerging member needs, behavioral trends, and market opportunities to evolve the redemption experience and improve program competitiveness.
• Ensure the redemption center consistently reflects brand priorities, seasonal initiatives, strategic business objectives, and the preferences of the core customer.
• Leverage member insights, analytics, and business priorities to optimize assortment mix and category performance.

• Serve as the business owner for redemption performance and program profitability.
• Partner closely with the Manager of Loyalty Finance to manage redemption economics, forecast performance, and optimize financial outcomes.
• Maintain accountability for achieving Fair Market Value targets across redemption categories and ensuring point values are aligned with margin and profitability objectives.
• Develop recommendations to improve redemption efficiency, as well as opportunities to shift redemption behavior toward categories and rewards that support customer retention and LTV.

• Lead reward assortment planning and category strategy for the rewards available in the FLX Dashboard.
• Identify and…