Vice President Enrollment Management

Vice President for Enrollment Management

Brooklyn College of the City University of New York (CUNY), invites applications for the position of Vice President for Enrollment Management.

Reporting to the President, the Vice President for Enrollment Management (VPEM) at Brooklyn College provides senior leadership and oversight for a comprehensive enrollment management, retention strategy, and academic momentum leadership that is aggressive, responsive to new trends and markets to support student persistence and completion, and consistent with the goals, mission, and resources of the college and the university. The position sits on the president's cabinet and is a member of the college's senior leadership team.

The VPEM serves as the institution's Chief Enrollment Officer, providing strategic, data-informed, and mission-aligned leadership for across the full enrollment lifecycle - from recruitment and admissions through matriculation and early persistence. The VPEM is responsible for developing, implementing, and continuously refining a comprehensive Strategic Enrollment Management (SEM) strategy that supports institutional access, enrollment, student success, academic priorities, and long-term financial sustainability.

As a visible and collaborative campus leader, the VPEM partners closely with Academic Affairs, Student Affairs, Student Success, Marketing and Communication, Information Technology, and Finance and Administration to align enrollment goals with program demand, student support structures, and market positioning.

The VPEM, has a wide range of responsibilities involving enrollment management, and implementing campus-wide actions and initiatives to advance enrollment, including supervision of the following offices:
Recruitment, Undergraduate, Graduate, and International Admissions, the Registrar’s office, Student Testing, Enrollment Services Center, International Student Services, and Transfer Student Services.

The duties and responsibilities include but are not limited to:

• Lead the development and execution of a comprehensive Strategic Enrollment plan with clearly defined goals, metrics, and accountability structures. Align all strategies with the institution's academic mission and long-term financial planning.
• Provide executive oversight of all enrollment management and student support functions of the College that support recruitment, admissions, enrollment, and retention, towards persistence and degree completion. Develops, plans, implements and administers programs and services as well as establishing policies and procedures necessary to support the College’s departments, staff and students.
• Collaborate with Student Affairs and Student Success leaders to strengthen applicant to enrollee transitions and support early persistence initiatives.
• Lead, mentor, and evaluate senior enrollment leaders and teams across multiple functions units and foster a culture of collaboration, innovation, and continuous improvement within the Enrollment Management division.
• Collaborate with the Sr. V.P. of Finance and Administration and the Office of Institutional Research and Planning on predictive analytics to assure there are sufficient course offerings to support Academic Momentum initiatives.
• Develop and implement a plan for the recruitment and retention of international students.
• Champion a data-driven enrollment culture, using analytics, dashboards, and predictive modeling to guide outreach, and yield strategies. Provide strategic oversight of enrollment technology platforms (CRM, application systems, reporting tools), ensuring integration, usability, and continuous improvement.
• Assess college-generated data regarding recruitment and enrollment as well as external information…