Director, Social Engagement

## Director, Social Engagement Apply:
United States
- New York
- New York City:
United States
- Florida
- Tampa:
United States
- Illinois
- Lake Forest:
United States
- Pennsylvania
- Collegeville:
Full time:
Posted Today:
4964707#
** Role Summary
** Reporting to the Sr. Director, Team Lead, Product Communications & Social Engagement within the Chief Marketing Office, this Director is the team leader for Social Engagement and is accountable for the strategy, governance, execution, and performance of Pfizer’s organic social engagement capability across the business. The role leads a team of social media engagement experts and provides oversight of strategy and execution for Pfizer-branded social media handles and the unbranded Pfizer for All platform handles.

The Director ensures social engagement programs amplify product and health narratives, foster meaningful connections, protect brand reputation, and align with business objectives and enterprise standards.  The Director will lead and develop a team of social media engagement experts, setting priorities, clarifying roles, coaching performance, and ensuring high-quality delivery across strategy, content, community management, issues response, governance, and measurement. The ideal candidate will combine enterprise-level strategic leadership with strong operational judgment and will collaborate closely with Communications, Marketing, Digital, Medical, Legal, Regulatory, Safety, analytics, and agency partners to create integrated social engagement programs that resonate with diverse audiences.  

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** Key Responsibilities**#
** Strategy & Planning
*** Set the vision and lead the organic social engagement strategy, with oversight of strategy and execution across Pfizer-branded social media handles and the unbranded Pfizer for All platform handles; translate business, brand, and audience priorities into platform-native content and programs.
* Build and maintain a channel-by-channel editorial calendar (quarterly and monthly views) aligned to campaigns, corporate moments, and product needs; integrate tagging/UTMs and paid-media alignment.
* Establish and continuously improve the operating model, governance, resourcing, and agency model required for channel management, content creation, community engagement, issues response, and measurement; align teams on priorities for always-on and campaign-based social.#
** Community Management & Safety Reporting
*** Stand up and govern response guidelines and escalation paths; partner with moderation vendors to manage open commenting and issue/AE- response.
* Set SLA-based listening, triage, and response standards; oversee sentiment tracking and topic tagging to inform content and stakeholder updates.
* Ensure review/approval compliance (Medical/Legal/Regulatory); monitor content expiration/renewal cycles and archive requirements.#
** Content Operations
*** Oversee the team’s end-to-end editorial and content operations process across branded and unbranded handles, from briefing and development through review, publishing, optimization, expiration, and archiving; ensure consistent tone of voice, quality, and compliance.
* Coordinate influencer/partner content when relevant to organic social, ensuring taxonomy, job-code tracking, and preview/QA workflows with agencies.
* Drive test-and-learns across formats (short video, carousels, polls) and platform features; capture learnings and roll into playbooks.#
** Measurement & Optimization
*** Define the measurement framework and KPIs (reach, engagement rate, saves/shares, negative feedback, response SLAs, follower quality, site traffic/HVA); publish monthly readouts and quarterly deep dives.
* Partner with Paid Media to integrate organic/paid flighting and ensure cross-channel…