Chief Executive Officer; PRSA)

Timing is everything. Is this your time to lead?

Chaloner has partnered with PRSA, the nation’s leading professional organization serving the communications industry, on the search for their next CEO.

The Chief Executive Officer (CEO) is responsible for all program, financial, and operational aspects of the organization. Reporting to and collaborating closely with PRSA’s Board of Directors, the CEO will guide the development and implementation of PRSA’s strategic vision and plan as well as the programs and policy positions necessary to support the membership. Further, the CEO will serve as an effective steward of PRSA’s resources, both fiscal and personnel, to ensure PRSA is well-positioned to achieve its objectives and meet member needs.

The CEO will lead the strategic direction and overall management of this enterprise with an annual budget of approximately $14 million and a 45- person staff.

A seasoned leader and manager, the CEO will be expected to work effectively with the Board and the staff to further develop program and service offerings that will be valued by PRSA members of today, as well as attractive to potential members. The CEO will also work to foster strong relationships with aligned organizations and to identify opportunities for partnership. The successful candidate will develop an internal culture focused on innovation, accountability, empowerment and mutual respect.

Further, the CEO will serve as an inspirational and visionary leader who will motivate, develop, hire and retain an outstanding staff.

Founded more than 70 years ago, PRSA is the principal advocate for industry excellence and ethical conduct and provides its nearly 30,000 professional and student members lifelong learning opportunities and leading-edge resources to enhance professional connections and support them at every stage of their career.

PRSA’s career-enhancing initiatives and programming include the annual PRSA International Conference, in-person workshops, on-demand training, webinars, accreditation, awards, thought leadership, a members-only online community (MyPRSA), resource library and award-winning publications.

Through these initiatives, PRSA brings together the profession’s collective disciplines and strengthens professional connections through Chapters, Districts, 14 Professional Interest Sections and other communities. PRSA is collectively represented in all 50 states by 110 Chapters, which are organized into 10 Districts.

• Oversight of the day-to-day operations (financial, strategic, managerial, HR, technologic) of PRSA.
• Work closely with volunteers and senior staff, evaluate existing PRSA programs and content, make recommendations for potential opportunities that PRSA could pursue, and oversee the implementation of new programs, certifications and other educational offerings.
• Serve as a spokesperson, in partnership with PRSA volunteer leaders, for PRSA and ensure a consistent image of the organization.
• Develop and execute, in collaboration with the Board, a thoughtful strategy that will ensure PRSA is well-positioned for future growth.
• Continue to expand the membership and reach of PRSA, attracting new members and coalition partners, as well as retaining existing members.
• Identify and help generate new/enhanced sources of revenue.
• Excel at building and fostering meaningful relationships with PRSA members, volunteer leaders, staff and potential partners who interact with the field of public relations and communications.
• Increase recognition of PRSA as the thought leader and networking hub for knowledge and information, best practices and events related to the public relations profession.
• Anticipate, embrace and manage change in the…