Senior Director of Merchandise Planning & Allocation

New York

Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking an entrepreneurial and highly strategic Senior Director of Merchandise Planning & Allocation (MP&A) to lead the company's inventory planning and allocation function through its next stage of growth.

This role will be responsible for translating business strategy, customer demand, and product plans into disciplined inventory and investment strategies across a growing, multi-category, multi-channel business. The Senior Director will partner closely with Merchandising to build seasonal line plans, shape pricing and margin architecture, evaluate long-range forecasts, and ensure inventory investments support both growth and profitability.

The ideal candidate brings deep MP&A expertise from a fast-growing DTC environment and is equally comfortable operating at the strategic level and diving into the details of the business. They will be a trusted thought partner to senior leadership, bringing a data-driven perspective while balancing customer demand, inventory productivity, cash investment, and operational realities.

This is a highly collaborative role that requires strong executive presence, the ability to influence, and a proactive, entrepreneurial approach to problem solving.

• Lead the Planning & Allocation function across Lola's growing multi-category, multi-channel business.
• Establish planning frameworks, processes, and financial targets that enable the business to scale with discipline.
• Partner with Merchandising to develop seasonal and annual line plans, including category, channel, product, and inventory investment strategies.
• Translate sales, margin, inventory, and customer objectives into actionable merchandise plans.
• Advise Merchandising and senior leadership on retail pricing, margin architecture, inventory investment, and assortment productivity.
• Establish and monitor key planning metrics, including sales, margin, inventory turns, weeks of supply, sell-through, and in-stock rates.
• Lead evaluation and refinement of demand forecasts across categories and channels.
• Develop long-range inventory and financial strategies that support product roadmaps, category expansion, and overall business growth.
• Partner with Merchandising to evaluate the inventory implications of new product launches, category extensions, and assortment changes.
• Identify demand risks and opportunities early and translate them into clear recommendations for leadership.
• Balance forecast accuracy with appropriate levels of risk-taking to support an entrepreneurial, high-growth business.

• Oversee allocation strategies to ensure inventory is positioned appropriately across owned retail, ecommerce, wholesale, and other channels.
• Establish principles for initial allocation, replenishment, transfers, and inventory rebalancing.
• Optimize inventory placement to maximize sales and customer availability while minimizing excess and aged inventory.
• Partner with Operations and Production to align inventory deployment with inbound timing, capacity, and supply constraints.
• Continuously improve inventory productivity and capital efficiency across the business.

• Partner closely with Merchandising to shape assortment strategies and seasonal line plans.
• Collaborate with Design, Product Development, and Sourcing to incorporate product development timelines and launch strategies into inventory plans.
• Partner with Finance to align merchandise plans with company financial targets, budgets, and cash flow objectives.
• Work with Operations and Production to ensure inventory plans are executable and aligned with supply capabilities.
• Collaborate with Marketing and Retail leadership to incorporate promotional calendars, campaigns, store openings, and other demand drivers into forecasts and inventory strategies.

• Lead regular business reviews, providing senior leadership with clear insights into performance, risks, and opportunities.
• Develop recommendations to accelerate sales, improve inventory productivity, manage lifecycle transitions, or adjust investment levels.
• Establish a strong culture of accountability, analytical rigor, and proactive problem solving within the MP&A organization.
• Build consensus across functions while constructively…