Product Lead - HER

Product Lead

HER is the world’s largest community for lesbian, bisexual, and queer people, serving millions of LGBTQIA+ users across more than 55 countries. HER is part of Match Group’s Affinity portfolio, combining global scale with the autonomy of a mission‑driven team.

• Define and lead the product vision, strategy, and roadmap for HER, aligned to company goals of user growth, engagement, and revenue.
• Drive product‑led growth, owning key metrics including MAU growth, retention, and subscription performance.
• Lead and develop a high‑performing, cross‑functional team spanning product, design, data, and support.
• Partner closely with Engineering, Marketing, and Brand to deliver high‑quality product experiences and guide cohesive product strategy and execution.
• Use data, experimentation, and user insights to inform decisions, prioritize opportunities, and measure impact.
• Champion a customer‑first mindset, deeply understanding the needs of queer women, non‑binary, trans, and gender non‑conforming users.
• Balance business objectives with community trust and safety, ensuring an inclusive user experience.
• Establish and evolve product processes and operating rhythms to enable efficient, high‑quality product development.
• Identify and evaluate new product opportunities, partnerships, and innovations to expand HER’s impact and reach.

• 8+ years of product management experience building and scaling high‑volume consumer mobile products.
• Experience leading subscription‑based or monetized consumer products.
• 3+ years managing and developing cross‑functional teams (Product, Design, Data, etc.).
• Strong track record of driving measurable growth across user engagement, retention, and revenue.
• Highly data‑driven, with experience using analytics and experimentation to guide decisions.
• Strategic and hands‑on – comfortable setting vision while also diving into execution details.
• Excellent at cross‑functional leadership, influencing stakeholders across multiple disciplines.
• Strong product intuition and UX sensibility, with a deep understanding of what makes great consumer experiences.
• Thrives in fast‑paced, ambiguous environments and can balance competing priorities effectively.
• Deep understanding of and empathy for queer communities, and motivated by HER’s mission.

$160,000 – $220,000 a year (annual base salary).

• Mind & Body – Medical, mental health, and wellness benefits.
• Financial Wellness – Competitive compensation, 100% employer match on 401(k) up to 10% (cap at $10,000) and employee stock purchase program.
• Unplug – Generous PTO and 14 paid holidays.
• Career – Annual training allowance, ERG membership opportunities and events.
• Family – 20 weeks of 100% paid parental leave, fertility, adoption, child care resources, pet insurance and discounts.
• Company Gatherings – Company events to build connection and belonging.

We are an equal opportunity employer and value the rich dynamics that diversity brings. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic.

If you require a reasonable accommodation to participate in the hiring process, please indicate this by selecting “Yes” in the accommodation request field. We’ll reach out to discuss your needs if you’re selected for the interview stage.