Associate Consultant

Join to apply for the Associate Consultant (Analytics Modeling Analyst) role at Publicis Media

Join to apply for the Associate Consultant (Analytics Modeling Analyst) role at Publicis Media

Company Description

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PHASIZE is a global analytics company that identifies where to make marketing investments that enable profitable business growth. (m)
PHASIZE has developed better approaches for maximizing the effectiveness and ROI of marketing investments. Our game changing analytic innovation takes a wide angle view of the marketplace, measuring the impact of offline & online channel synergies and identifying the right marketing mix to engage consumers in a meaningful way and differentiate from the competition. Our highly experienced marketing consultants have a proven track record of delivering significant improvements in marketing effectiveness & ROI by showing our clients what else is possible rather than what has already been done.

Company Description

(m)
PHASIZE is a global analytics company that identifies where to make marketing investments that enable profitable business growth. (m)
PHASIZE has developed better approaches for maximizing the effectiveness and ROI of marketing investments. Our game changing analytic innovation takes a wide angle view of the marketplace, measuring the impact of offline & online channel synergies and identifying the right marketing mix to engage consumers in a meaningful way and differentiate from the competition. Our highly experienced marketing consultants have a proven track record of delivering significant improvements in marketing effectiveness & ROI by showing our clients what else is possible rather than what has already been done.

Overview

Who you'll work with

Imagine a role that challenges and grows your critical thinking, problem-solving, and analytical creativity. You will tackle intriguing business and marketing problems alongside warm, supportive, and bright colleagues. The team at (m)
PHASIZE consists of brand analytics and marketing effectiveness consultants with an average of ten years of experience in identifying marketing budgeting and positioning that help clients outperform their competition.

Responsibilities

This is a hybrid role requiring 3 days a week in office.

What you'll do

Skills

As an Associate Consultant, you'll combine analytical, business management, creative thinking, interpersonal, and leadership skills, developing each over time. Be in the thick of the actions to business and marketing questions like:

• How much should I invest in marketing to meet business goals?
• What brands, products, and seasons were most profitable, and why?
• What marketing levers do I increase or decrease to enhance overall profitability?
• What competitive, cultural, economic, perceptional, and social factors influence sales gain or loss?
• What marketing budget, mix, and positioning help meet business goals?

• Mathematical modeling
• Creating econometric models to estimate marketing-driven sales and return on investment (ROI)
• Implementing machine learning (ML) to forecast consumer response and future ROIs
• Diagnosing mathematical integrity and actionable business implications from model results
• Business and marketing insights
• Identifying brand, category, and competitive information that explains clients' sales
• Evaluating media budget, media mix, and media buys to address sales from media
• Assessing target customers and audience to shape future brand and media strategies
• Business communication and project management
• Interviewing clients' teams and marketing partners
• Training of effective and succinct presentation abilities
• Timely tracking of data and information gathering and delivery of modeling projects

• Recent graduate with two or less years of experience in data science, consulting, or marketing analytics
• A team player who is also an independent thinker; recognition that value comes from a collective effort
• Strong analytical skills with curiosity and a willingness to think the impossible
• Deadline-driven, organized, and capable of multi-tasking
• Strong verbal and written skills with an interest in presentations