Director, Marketing Strategy – Beauty

Job Category:
Marketing Job Description:

The Director, Marketing Strategy, Beauty, deeply understands how to build meaningful connections with consumers, forge integrated brand and merchant partnerships, and implements comprehensive marketing strategies, with a focus on multiple families of business. In this role, you’ll be leading a team to develop and execute marketing plans by partnering closely with key stakeholders to ensure seamless brand storytelling across all touchpoints.

• Develop and execute Marketing Plans across key time frames, categories and event types that align with seasonal sales goals, product priorities and brand objectives.
• Cultivate strong relationships with merchants and lead seasonal planning, to align on prioritization of product priorities and launches; cadence priorities to inform event architecture, campaigns and customer messaging ensuring brand stories resonate with consumers and drive business growth.
• Craft innovative marketing activations (events, pop-ups, etc.) to create buzz and engage your target audience on an emotional level.
• Develop clear and compelling creative briefs that leverage customer data, insights, and competitor analysis to guide content and messaging.
• Balance limitless creativity with data analysis to inform all marketing decisions, ensuring brand consistency and effectiveness.
• Continuously evolve the customer’s journey, ensuring the right message reaches the right audience at the right time through the right channels.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.

Customer Champion:
Ability to deeply understand consumer behavior, preferences, and trends to build meaningful connections with them.
Brand and Merchant Partnership:
Proficiency in forging integrated partnerships between brands and merchants to amplify marketing efforts and drive business growth.
Marketing Planning and Execution:
Competence in developing marketing plans aligned with sales targets and business goals and executing them effectively.
Multi-Channel Marketing:
Experience in deploying marketing strategies across various channels, with a focus on experiential, digital, social media, and content marketing.
Experiential Marketing:
Capability to create buzz in the market through experiential activations, including events, pop-ups, and immersive brand experiences.
Creativity with Data-Driven Decision Making:
Ability to balance creativity with insights and data analysis to inform marketing strategies and decisions effectively.
End-to-End Consumer Journey:
Skill in continuously evolving the consumer journey, ensuring engagement with the right audience through appropriate channels at the right times.
Collaboration and Coordination:
Ability to coordinate with cross-functional teams such as merchants and fashion offices to synchronize product priorities and messaging.
Brand Re-imagination:
Skill in re-imagining brands and deploying innovative marketing strategies to revitalize and differentiate them in the market.
Industry Expertise:
Deep understanding of the retail marketing space, including the ability to bring different brands to life for respective shoppers.

• Candidates with a Bachelor’s degree or equivalent work experience in a related field are encouraged to apply.
• 10+ years of experience in developing and executing marketing plans, with at least 5 years of experience in the Home category.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus,…