Marketing Campaign Strategy Manager, New Business Acquisition

Marketing Campaign Strategy Manager, New Business Acquisition

2 months ago – Be among the first 25 applicants

OUR MISSION:
Inspiring What’s Possible For Every Learner.

Every great company has a culture that makes it unique; a compelling sense of purpose that drives people to show up to work each day. For Macmillan Learning, that purpose is to inspire what’s possible for every learner. We are energized by that mission and by our role as a positive force in education. We know that what we do makes a difference and we work everyday to unlock the potential of every learner, actively participating in each one’s educational life with our course materials and digital tools.

As a privately‑held, family‑owned company, we provide our employees with the freedom to focus on what’s most important: the students. At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission.

If you're excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast‑paced, innovative environment, we’d love to hear from you!

The Marketing Campaign Strategy Manager, New Business Acquisition is responsible for creating and executing targeted marketing campaigns that attract, engage, and convert prospects into customers across our College product portfolio. This role focuses specifically on the top and middle of the marketing funnel, developing campaigns that build awareness, generate qualified leads, and nurture prospects through their decision‑making journey. You'll work closely with the Executive Manager, Campaign Strategy Team Lead, Field Marketing Managers, Experiential Marketing, and Program Management partners to ensure your prospect‑focused campaigns align with our broader marketing strategy while maintaining deep expertise in acquisition tactics and channels.

This position requires a strategic mindset combined with hands‑on execution skills, as you'll be responsible for everything from campaign concept development to performance analysis.

You'll leverage AI‑powered tools to enhance campaign personalization and workflow efficiency while ensuring every touchpoint feels authentic and speaks directly to your target prospects' needs and challenges. The Marketing Campaign Strategy Manager, New Business Acquisition plays a critical role in driving our company's growth by creating compelling reasons for prospects to choose our solutions over competitors. This role directly impacts our pipeline generation and revenue growth while building the foundation for long‑term customer relationships that begin with exceptional first impressions.

• Design and execute comprehensive, multi‑channel acquisition campaigns targeting specific prospect segments.
• Develop messaging and engagement strategies that resonate with prospects at different stages of the customer journey.
• Create campaign assets including landing pages, email sequences, and promotional materials.
• Coordinate multi‑channel campaigns across website, digital advertising, content marketing, including both inbound and outbound efforts.
• A/B test campaign elements to optimize conversion rates and lead quality.
• Manage campaign timelines, budgets, and deliverables from launch through completion and evaluation.

• Develop lead qualification criteria in partnership with Field Marketing and sales.
• Create and optimize lead nurturing sequences that move prospects through the key customer journey conversions.
• Coordinate with Demand Generation and Experiential Marketing gated content offers and lead magnets that attract high‑quality prospects.
• Implement progressive profiling strategies to gather prospect intelligence over time.
• Coordinate with Field Marketing and Sales Development teams to ensure smooth lead handoff…