Senior Manager, Email Marketing

Senior Manager, Email Marketing and Growth

Inspira Education Group is one of the fastest‑growing edtech startups in the US. We started with a simple mission to democratize access to high‑quality coaching so that every student in the world has an equal opportunity to access the best opportunities. As the world’s leading network of top admissions coaches in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long‑entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide.

We’re looking for a strategic, hands‑on Senior Manager, Email Marketing and Growth to drive acquisition and engagement across our portfolio of brands. You’ll own our full CRM communication strategy by optimizing engagement with existing contacts while expanding our email list and driving more free consultations.

In this role you’ll lead campaign execution, A/B testing, and personalization efforts, supported by a CRM Manager, to maximize performance without compromising brand integrity. You’ll collaborate closely with marketing, product, and sales teams to refine our push notification strategy and deepen app engagement. You’ll thrive if you’re a data‑driven marketer with a strong analytical mindset, deep expertise in platforms like Braze, Iterable, or Hub Spot, and a passion for continuous experimentation.

You’re comfortable balancing strategic thinking with tactical execution and enjoy working cross‑functionally with Sales, SEO, Performance Marketing, Online Events, Customer Success, and Social Media teams to launch programs that deliver results. Your north star metric? Consultations generated from our contact database.

This will be a hybrid role with onsite work required at our Manhattan office few days a week.

• Own the end‑to‑end strategy and execution of email marketing programs, building clear and personalized user journeys that drive acquisition, engagement, conversion, and retention
• Analyze cohort and segment performance regularly to uncover trends, understand the “why” behind user behavior, and develop actionable insights that inform strategy
• Develop and execute a robust experimentation roadmap to increase acquisition, engagement, and lifetime value through A/B testing and continuous optimization
• Create and manage sophisticated email campaigns, including drip sequences, targeted newsletters, transactional messages, and upgrade flows, all aimed at increasing product engagement and driving conversion
• Identify drop‑off points within the user journey and implement targeted, trigger‑based campaigns to address friction and improve key KPIs
• Ensure compliance with deliverability best practices and maintain a strong sender reputation across all messaging platforms
• Leverage customer segmentation and persona development to tailor messaging, offers, and campaigns that resonate with high‑potential customer groups
• Collaborate closely with the data team to define and build email performance reporting and track key metrics across campaigns
• Lead and grow a high‑performing team as both a player and a coach by mentoring team members, championing their work, and rolling up your sleeves to contribute directly when needed
• Ensure consistent and personalized messaging across the funnel, delivering the right message to the right person at the right time through the right channel
• Track and report on campaign performance and KPIs, such as lead volume, conversion rates, pipeline growth, LTV, and ROI; provide recommendations to optimize results
• Forecast marketing outcomes and track progress toward growth and revenue goals
• Explore and implement emerging AI and martech tools to drive efficiency, personalization, and performance across email campaigns and customer journeys

• 6–8+ years of email or lifecycle marketing experience, ideally in high‑consideration or long‑sales‑cycle environments that require thoughtful lead nurturing strategies
• 2–3 years of experience managing and scaling high‑performing teams
• Deep expertise in Hub Spot; familiarity with Braze, Iterable, or similar tools is a strong…