Marketing Director

YAI Human Resources Specialist - Onboarder | Human Resources – Clinical, HQ and NYC Onboarding

Under the direction of the Senior Director of Communications, the Marketing Director leads marketing strategy, brand management and digital marketing efforts across the YAI Network. Serves as the key brand ambassador, strengthening YAI’s brand through digital campaigns, email marketing, advertising, and oversight of website using expert knowledge of modern marketing tactics tailored to target different YAI audiences. Maintains overall responsibility for marketing-related projects and initiatives, developing comprehensive project plans, directing staff and resources and ensuring adherence to budgets and timelines.

Directly oversees communications and marketing staff, ensuring optimal use of resources and effective staffing and workforce management.

• Develops and executes YAI’s comprehensive multi-channel marketing strategy, focusing on digital platforms, print collateral and advertising to promote awareness of and engagement with YAI in collaboration with Senior Leadership Team, Advancement and other departments
• Leads brand strategy development, ensuring consistent execution across all marketing materials and platforms
• Oversees the production of all marketing materials, ensuring brand alignment, design quality and content accuracy
• Sets and monitors progress to ensure achievement of marketing goals related to social media engagement (paid and organic), email campaigns, website traffic and advertising performance
• Manages digital campaigns including paid social media, Google Ads, SEO and email marketing
• Regularly monitors, measures and analyzes the effectiveness of all marketing initiatives using tools such as Google Analytics, adjusting strategies to increase impact based on data insights
• Supervises and mentors staff including Senior Digital Marketing Manager, providing clear direction, feedback and professional development opportunities, ensuring appropriate management of concerns and performance and timely completion of related status, timekeeping and other requests or approvals
• Coordinates with other departments, including Advancement, YAI Knowledge, Human Resources and others, and with YAI affiliates to support their marketing needs and help them achieve department-specific goals
• Ensures all copywriting and content development reflects brand standards and attention to detail to support consistency in messaging, materials and collateral organization-wide
• Develops and maintains organized processes for marketing production, approvals, timelines and project management
• Prepares regular reports and presentations on marketing metrics for senior leadership, providing data-driven insights and making recommendations for adaptations or new and improved strategies
• Conducts market analysis to identify challenges and opportunities for growth
• Plans and manages marketing budgets, forecasts and timelines in collaboration with Senior Director of Communications and CMCO
• Leads go-to-market strategies for brand campaigns
• Evaluates and manages vendor relationships and marketing platforms
• Attends events and visits programs across areas of service in support of organization-wide or other targeted marketing campaigns and initiatives
• Performs all other duties, as assigned

• Ten (10) years of related marketing experience including development, monitoring, evaluation and data‑driven adjustments of multi‑channel/cross‑functional strategies and digital marketing campaigns involving email, social media, SEO/SEM and Google Analytics; includes or is supplemented by at least five (5) years of managing and developing staff
• Strong educational background;
  Bachelor’s degree
• Satisfactory equivalent combination of education, experience and/or training
• Demonstrated expertise in brand strategy and execution, including overseeing creative design and content production
• Strong experience monitoring, measuring and analyzing marketing initiatives and adjusting strategies based on data
• Sharp eye for design and visual best practices and attention to detail, as well as hands‑on experience using…