Retention Marketing Manager

Responsibilities

• Develop and implement automated lifecycle strategies across owned channels—including email, SMS, and push notifications—to deepen engagement with Etsy buyers, drive repeat visits, and grow customer lifetime value
• Work cross-functionally with partners in Product, Engineering, Analytics, Product Marketing, and Design to bring your strategies to life and continuously optimize performance through experimentation and iteration
• Launch and optimize campaigns aimed at driving repeat engagement and deepening buyer relationships throughout their lifecycle
• Leverage customer data and insights to identify high-value segments for personalization and tailor messaging accordingly
• Manage end-to-end campaign execution using platforms such as Braze (or similar ESP/CRM tools)
• Analyze performance and apply findings to future strategies and experiments
• Stay current with industry trends and best practices in lifecycle and retention marketing, mobile engagement, and digital marketing
• Contribute to continuously improving team processes and efficiency by making recommendations and implementing measures that increase team agility

• 5+ years of experience in a Retention Marketing role with a strong track record for complex campaign execution and performance impact
• Strong technical expertise in Braze or similar ESP platforms, with hands‑on experience building and optimizing campaigns
• Experience working closely with data science teams to design and execute experiments, such as A/B/n or multi‑armed bandit tests
• Strong project management, delivering successful long‑term campaign execution and ability to work at a fast pace while handling competing priorities
• Technical skill with a proven track record to quickly learn new skills and assimilate new technologies
• Accountability to deliver high quality work and are proactive to share new insights with peers and leadership
• Strong critical thinking skills coupled with a bias towards action so as to anticipate and navigate the constantly evolving marketing landscape
• Natural collaborator who is able to build positive relationships across the company and drive decision‑making for cross‑functional teams