Demand Generation Manager

Responsibilities

• Campaign Strategy and Execution - Design, plan, and execute multi-channel campaigns (including events, organic, paid search, social media, email, and webinars) to drive leads and build the sales pipeline.
• Content and Program Development - Develop content strategy and manage execution through internal and external resources.
• Collaboration - Work closely with Sales, Partners, and Product Marketing to ensure messaging consistency, enablement, and alignment of go-to-market strategy with campaigns and growth objectives.
• Optimization - Continuously monitor campaign performance, conduct A/B testing, and use data to improve results and maximize ROI.
• Data Analysis and Reporting - Track and report key performance metrics, including leads > MQLs > SQLs >
  Opportunities, attribution, influence, cost, and effectiveness.
• Budget Management - Manage the digital marketing budget and allocate resources effectively across campaigns and channels.
• People Management - Lead and manage a team, including internal staff and contractors, to execute campaigns, design assets, and deliver content supporting marketing goals.

• Bachelor’s degree in Marketing, Business, or a related field.
• 7+ years of experience in demand generation or B2B marketing, ideally within a SaaS or tech company.
• Proven experience designing and executing multi-channel campaigns that drive pipeline and revenue growth.
• Strong analytical skills with experience in campaign measurement, reporting, and ROI optimization.
• Hands-on experience with marketing automation platforms (e.g., Hub Spot, Marketo), CRM systems (e.g., Salesforce), and digital marketing tools.
• Experience managing budgets and allocating resources efficiently.
• Excellent leadership and team management skills, with experience leading both internal teams and external contractors.
• Strong collaboration and communication skills to work effectively across Sales, Product Marketing, and Partners.
• Creative mindset with the ability to develop compelling content and campaigns that resonate with target audiences.

• Master’s preferred but not required.

• Healthcare