Principal Product Marketing Manager, Commerce Media

Principal Product Marketing Manager, Gen Studio Commerce Media

At Adobe, we’re reshaping how people build and grow their businesses using the power of Generative AI—and Gen Studio is at the heart of this transformation. As a Principal Product Marketing Manager on the Gen Studio team, you will lead the go‑to‑market strategy for a GenAI‑first, enterprise‑grade solution for Commerce Media. This role offers the opportunity to shape how Adobe’s AI innovation is adopted by the world’s leading retailers, commerce media networks, and media publishers.

You will contribute to the vision, drive cross‑functional execution, and deliver measurable business impact across the entire Gen Studio Commerce Media go‑to‑market plan.

• Lead the GTM Strategy – Own and evolve the end‑to‑end go‑to‑market strategy for Commerce Media use cases, partnering with product, sales, and marketing to drive ARR, activation, and adoption.
• Champion the Customer – Conduct in‑depth customer research and interviews with retailers, brands, and agencies to uncover high‑impact Commerce Media use cases. Be the customer advocate as you drive cross‑functional initiatives and prioritize the roadmap.
• Craft Differentiated Messaging – Develop compelling positioning and messaging that clearly articulates the value of Adobe’s Commerce Media solutions, helping them stand out in a crowded and rapidly evolving market.
• Drive Pricing & Packaging – Collaborate with Adobe’s business model and GTM teams to define monetization strategies that align with enterprise Commerce Media needs, buying centers, and usage patterns.
• Enable Sales Success – Support our sales teams with impactful collateral and enablement tailored to Commerce Media and Retail Media buyers, so they can articulate the value of Firefly Services and Gen Studio to customers.
• Launch with Impact – Lead and support product and solution launches, ensuring seamless execution and alignment with go‑to‑market strategies across regions and segments.
• Market Intelligence – Stay ahead of trends in generative AI, Commerce Media, Retail Media, and the competitive landscape to inform strategy, roadmap, and positioning.

• 10+ years of product marketing or related GTM experience in technology or enterprise SaaS. Experience in Retail Media, Commerce Media, and Connected TV advertising is strongly preferred.
• Demonstrated test‑and‑learn and growth mentality.
• Deep expertise in enterprise customer engagement (strategic customers, executive workshops, CABs).
• Experience crafting narratives that influence perception—whether through product marketing, strategic comms, PR, or equivalent experience.
• Strong background in building scalable enablement programs for cross‑functional teams.
• Proven success in crafting and implementing B2B enterprise sales plays, and leading sales enablement sessions.
• A track record of navigating cross‑functional dynamics in matrixed orgs and bringing people along a shared path.
• Exceptional ability to craft and deliver demos and narratives that resonate with technical and C‑level audiences.
• Skilled at operating within a large organization, but entrepreneurially minded and eager to make an impact as a key member of a growing team.
• Analytical approach with ability to define success metrics and measure impact.
• Outstanding analytical, verbal, and written communication skills.
• Outstanding program management skills.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 – $261,150 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short‑term incentives are in the form of sales commission plans. Non‑sales roles starting salaries are expressed as base salary and short‑term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles…