Associate Director, Social Strategy

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

No Red Tape (NRT), Embedded with L’Oréal

No Red Tape is L’Oréal’s earned-first creative team, within their internal agency, L'Agency. This role sits at the intersection of social strategy, creative development, and cultural intelligence, shaping work that shows up meaningfully in culture and stands apart for consumers, the industry, and press.

As Associate Director, Social Strategy, you’ll partner closely with creative, social listening, influencer, PR, and brand teams to shape ideas, narratives, and executions across a growing portfolio of brands.

You’ll play a key role in identifying and translating cultural insights into strong creative POVs, pressure‑testing ideas, and ensuring social‑first thinking and creative integrity hold from early ideation through execution.

• Developing sharp, culturally informed social and content strategies that ladder into broader brand and business objectives
• Helping define and uphold the earned‑first standard across social ideas, programs, and executions
• Owning the internal sell‑in of social‑first creative strategies by setting clear social and cultural POVs and aligning creative, brand, and cross‑functional teams around them.
• Leading influencer and creator strategies, including POV development, casting guidance, and deliverable frameworks
• Collaborating closely with creative teams to build ideas and tactics that are socially native, culturally resonant, and built to earn attention
• Maintaining a strong pulse on pop culture, internet behavior, entertainment moments, and emerging social formats
• Building strong relationships with brand partners, agency collaborators, creators, and third‑party platforms
• Representing the team in key meetings, working sessions, and presentations, including with senior stakeholders

• 6–8+ years of experience in social, digital, PR, content, entertainment, publishing, brand, or advertising
• Proven experience developing social‑first and/or earned‑media‑driven creative strategies
• A strong understanding of how content travels — including media planning, distribution, and amplification
• Chronically online. Deep fluency across social platforms, creator ecosystems, and internet culture
• Excellent research, writing, and presentation skills, with the ability to clearly articulate strategic POVs
• The ability to build strong, trusted relationships with internal and external partners
• A deep understanding of consumer behavior and cultural insight — you understand what makes people care, share, and participate
• The ability to back creative instincts with sound strategic and analytical reasoning
• Comfort operating with autonomy, judgment, and accountability in a fast‑moving, evolving environment

• Expertise in entertainment‑ and culture‑driven social programming
• A strong point of view on emerging technology, platforms, cultural trends, and content formats
• Passion and/or excitement for Beauty and Personal Care.

Our Publicis Groupe motto “Viva LaDifférence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides…